HONGKONG, CHINA - Media OutReach - 11 October 2019 - CPA Australia, one of the world's largestaccounting bodies, held its CPA Congress 2019 in Hong Kong with the theme "Get ReadyFor Business As Unusual" today. Attended by about 400 business and accountingprofessionals from over 10 countries and regions, the event brought togetherbusiness leaders and finance experts to provide solutions to the challengesfacing the business world.

From left to right: Ms Deborah Leung, Executive General Manager International, CPA Australia; Mr Bernard Charnwut Chan, The Convenor of the Non-official Members of the Executive Council, HKSAR;Ms Michaela Browning, Consul-General of Australia in Hong Kong & Macau; Mr Roy Lo, Divisional President 2019-Greater China, CPA Australia

Firstheld in Hong Kong in 2004, CPA Congress Hong Kong session is a flagship eventof CPA Australia in Greater China. It aims to deliver professional insights tothe business community on accounting and finance trends and to provide anopportunity for global finance, accounting, and business professionals toexchange ideas and views.

Mr Roy Lo, Divisional President 2019 -- Greater China, CPA Australia, said in thewelcome speech: "Today, we are seeing an enormously complex change inbusinesses and industries. Business leaders are embarking on differentapproaches in shaping new ecosystems to enhance their business performances --these approaches include the implementation of advanced technologies, transformationof business processes, and a continual effort in shifting traditional culturalmindsets.  For this reason, CPA Congressthis year will be focusing on the critical role of innovation, digitalenvironment, and its impact on business developments."

Leading tech giants such as Tencent, Alibaba, and AMTD, whichis a financial institution specialising in FinTech, shared ideas on howtechnology is revolutionising business models and how decision-makers should applyinnovative solutions to transform their organisations. To equip businessleaders with the skills and knowledge to face these new changes, professionals from The Hong Kong University ofTechnology and Science and Technology, Design Thinking in Action and Xero exchangedviews and advice on how to effectively implement strategies to seize the opportunities from the increasing demand of familyoffice and digital transformation. Another highlight in the CPA Congresswas the panel discussion on the future of entrepreneurship in Hong Kong. Hostedby Dr Lee George LAM, Chairman of the Hong Kong Cyberport Management CompanyLimited and with the senior executives from theFinancial Services Development Council and LinkedIn as panel speakers, they suggestedthat entrepreneurs should seize the opportunity offered by the latest financialtrend and make good use of job-seeking platforms to excel in the face of anincreasingly volatile business environment.

Distinguishedguests including The Hon Ms Michaela Browning, Australia's Consul-General toHong Kong and Macau, The Hon Mr Bernard Charnwut CHAN, Convenor of the Non-officialMembers of the Executive Council delivered speeches in the Congress and joinedwith other VIP guests for the grand opening of the event.

About CPA Australia

CPA Australia is one of the world's largestaccounting bodies with more than 164,000 members working in 150 countries andregions around the world, and with more than 25,000 members working in seniorleadership positions. It has established a strong membership base of more than18,000 in the Greater China region.

About CPA Congress

CPA Congress is in its 6th decade. Entering its6th decade, CPA Congress is the premier event for the accounting and financeprofession, connecting individuals and organisations with the world's mostrecognised thought leaders, policy makers, innovators and disruptors. More than8,000 attendees across 13 cities globally come together to harness successfulbusiness strategies and discuss the future of our profession.