BOSTON,MA, USA - Media OutReach - August 28, 2019 - Syniti,a global data solution provider, today announced its CEO Kevin Campbell and itsBoard of Directors have named industry and region veteran Gordon Lam as itsPresident for the hyper growth APJ region. Gordon has over 25 years ofexperience in driving growth and leading diverse global teams.   A seasoned leader in sales, marketing andbusiness planning, Gordon has a proven record in delivering consistentmulti-year hyper growth in Fortune 500 companies such as Dell, Microsoft, SAPand NetApp where he held various leadership roles. He was also formerly CTO ofCSC Asia where he guided enterprises through their transformation journey.

"We are excited to haveGordon on board.   Asia Pacific &Japan is a major growth market for Syniti. During our eight-year history inAPJ, we've seen a 15X revenue growth over the period with strong profitmargins.    APJ also hosts two of our fiveGlobal Delivery Centers in support of our consulting and service solutions," saysCEO Kevin Campbell.   "Innovation is keyto our core values.   This region hasexcelled in creating and offering innovative data journey solutions rangingfrom Data Migration, Master Data Management, Data Science, Business Planning,and others."

Leadingthe charge in Syniti Asia Pacific and Japan, Gordon has overall financialperformance responsibility for customer sales and delivery, operational excellence,and services, with a focus on driving growth, market leadership along withemployee, partner and customer success.

"Thedecision to join Syniti was thought-provoking and convincing at the same time.Disruption and transition are happening on many fronts in every industry.Businesses are racing to adopt digital transformation.   Innovation separates the winners from thefollowers, customer experience being harvested to gain competitive edge.   At the heart of all, there is one thing iscommon -- Data.    It is my belief thatdata will be the asset for the future and that is Syniti's sweet spot." saysGordon, President, Asia Pacific & Japan.

Bill Green, Chairman ofthe Board, said, "I have always been compelled by the need for customerintimacy and understanding of the market we serve. With his extensive knowledgeof the region, our industry, and his proven record of building high performanceteams, Gordon is a natural choice for the 300-people strong Syniti APJ."

Born in Hong Kong, Gordonmigrated to Sydney, Australia, with his family at a young age.   He now lives in Singapore and is an activerock climber, cyclist, and skier amidst being a technologist at heart. 

About Syniti

Syniti , formerly BackOfficeAssociates , was founded to solve business' complex data challenges , bringingsynergy between data and business, delivering confidence and progress alongclients' business transformation journey.   Through a combination of unique data expertise, services, and intelligentsoftware leveraging artificial intelligence and machine learning, we helpclients manage their data journey from data conversion to data quality, dataarchival and replication, master data management, analytics, informationgovernance, and data strategy.

Utilizing the market's top data specialists, validated industryknowledge and proven methodologies, Syniti has led thousands of successful datajourney projects for Forbes Global 2000 organizations.   Headquartered in Boston, MA, Syniti operatesin 25 countries around the globe.

Syniti is a purpose-driven organization with focus on acceleratingglobal and human progress, one data challenge at a time.

SAP resells SAP Advance Data Migration and Information StewardAccelerator by BackOffice Associates, LLC, doing business as Syniti, as SAPSolution Extensions .  

www.syniti.com

@syniti

@synitidata