SINGAPORE - MediaOutReach - November 30, 2018 - International fashion lingerie label 6IXTY8IGHT proudly opened the doors toits second and largest store in Singapore, at Bugis Junction on 24 November2018 at 12PM, offering the full range of lingerie, nightwear, loungewear,clothing and accessories. This opening comes hot on the heels of the opening ofits first boutique at VivoCity a mere four months ago, in July.

This Saturday, 1 December 2018, at 12PM, will alsomark the launch of 6IXTY8IGHT's thirdstore in Singapore at Tampines 1, bringing the brand's cheeky and girlishlingerie and loungewear pieces to the East.   

All local stores mark the first three boutiques forthe brand in Southeast Asia. 6IXTY8IGHT's rapid expansion in Singapore istestament to the overwhelming popularity of the brand's signature fun, comfyloungewear and lingerie for young women at pocket-friendly prices, designedspecifically for the Asian female figure.

At 340m², the Bugis Junction store is thelargest for the brand in Singapore, with the Tampines 1 store following a closesecond at 270m². Both retail stores will feature similar interiors, splashedin 6IXTY8IGHT'S signature pink hue that celebrates the spirit of the 6IXTY8IGHTgirl: playful, cheeky and cool. Neon signs featuring fun confectionary-themedmotifs and tongue-in-cheek quotes such as "Weare serious about FUN" and "Sweet asSugar, Hard as Ice" decorate the walls to create a cheerful and girlyshopping ambience. Customers can look forward to the full range of lingerie,nightwear, loungewear, clothing and accessories at both stores, in addition topockets of eye-catching spaces for that perfect selfie. Bubblegum pink fittingrooms with neon signs and furry seats, and pink Gashapon machines at bothlocations complete this girly shopping paradise.

KEY COLLECTIONS

Both Bugis Junction and Tampines 1 stores will alsohighlight three new collections of the season - Fluffy Monster, Velvet, and FoilLace, as well as 6IXTY8IGHT's line of classics, Back to Basics.

FluffyMonster

For those looking for something more cosy, theadorable Fluffy Monster collectionfeatures a range of extremely comfortable sleepwear and lingerie pieces thatare ideal for a movie night at home. The super soft textures in Fluffy Monster definitely make for theperfect lounge outfits this season!

Velvet

In the Velvetcollection, 6IXTY8IGHT spices up its signature bralettes and slip dresses withall-new exciting textures and styles. The incorporation of new silhouettes in sumptuousvelvet instantly gives these lingerie pieces an elevated boost, and exudes amysterious and playful attitude.

The Velvet and Fluffy Monster collections are now in stores.

FoilLace

Crafted using metallic jersey fabric with a specialtouch of intricate glitter lace, the Foil Lace collection is absolutely irresistible.Take your pick in playing naughty or nice with this collection, which featuresa host of feminine bralettes, bras and panties in two inviting colour options: agirlish blush pink or an alluring black.

The Foil Lace collectionwill launch in stores in December 2018.

Backto Basics

The Back toBasics collection is a tribute to all things playful while keeping comfortkey, in an on-trend palette of faded jewel tones. Prints and cheeky slogansbring cheerful personality to soft mélange jersey pyjama sets and sleepdresses. For lingerie, the main focus is on feel-good essentials, seen in thesoft wireless and seamless push-up bras. With a myriad of options to wear inand out of the bedroom, comfort dressing has never looked so good.

6IXTY8IGHTTampines 1 Opening Specials

In celebration of the opening, the first 100 customersin line at 6IXTY8IGHT Tampines 1 on 1 December will receive a gift card of upto S$200^*each. Customers who follow @6IXTY8IGHT68 onInstagram will also receive a free pair of panties^{^}. In addition,shoppers at 6IXTY8IGHT Tampines 1 will receive one bra free with every purchaseof two bras, in this exclusive opening offer^#.

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About 6IXTY8IGHT:                                      

Founded in 2002, 6IXTY8IGHT is renowned for its fun andinspiring fashion and lingerie for young women. With a playful and fresh attitudetowards lingerie, loungewear and ready-to-wear, the brand has become everygirl's favourite shopping destination. 6IXTY8IGHT is now one of the fastestgrowing fashion brands in Asia, with more than 160 stores across Mainland China,Hong Kong, Macau, Taiwan, South Korea, Singapore and counting.

For more information, please visit 6IXTY8IGHT.COM/SG

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