• Leveraging B2B and B2C to expand Kasemchaifood'sbusiness

• Consumers enjoy farm-to-table eggs within 24hours

• Enabled by speedy, high quality and delicatenationwide delivery from DHL eCommerce

BANGKOK, THAILAND - Media OutReach - 22 August 2018 - DHLeCommerce, a division of Deutsche Post DHL Group (DPDHL Group), has enabledKasemchaifood, one of Thailand's major egg producers, to deliver fresh eggs directlyto consumers within 24 hours through e-commercechannels. Leveraging DHL eCommerce's nationwide delivery network in Thailand, Kasemchaifoodhas expanded their traditionally B2B wholesale business model to now include onlineselling, bringing a truly farm fresh product more conveniently to consumers inThailand.

Mr Konjanart Sornmayura, Vice Chairman and CFO, Kasemchaifood and Mr Kiattichai Pitpreecha, Managing Director, Southeast Asia, DHL eCommerce (L-R)

The Thai egg market is led by a traditionallywholesale model with farm producers supplying major local wholesale markets,grocers and supermarkets and normally taking about 3 to 7 days for a batch ofeggs to pass down the supply chain. The market players would also require asizable minimum order quantity to make a delivery happen. By selling online, Kasemchaifoodwill now be able to deliver eggs fresher through DHL eCommerce's deliverynetwork to reach the end consumer within 24 hours.  

"In our business, we aim to combine farmerexpertise, passion and innovation to offer the best product quality toconsumers. Freshness is of utmost importance to Kasemchaifood and we are always looking for new ways to ensure we offer thefreshest, highest quality product to consumers. By combining our B2B and B2Cbusiness model, the consumer will now have the choice to either buy from theirfavourite shop or directly online to enjoy truly farm fresh eggs within 24hours," Mr. Konjanart Sornmayura, Vice Chairman and Chief Financial Officer,Kasemchaifood Company Limited.

"We are extremely proud to be part of Kasemchaifood'ssuccess in expanding and growing their business through e-commerce. Our strong,reliable and high quality nationwide delivery network allows their eggs to bedelivered with special care -- while meeting the demands of consumers withspeedy 24 hour delivery and shipment visibility," said Kiattichai Pitpreecha,Managing Director, DHL eCommerce Southeast Asia. "Our team of e-commercedelivery experts are specially-trained to ensure they are able to handle all parcelswith care and deliver a smile in the last mile -- even for the most fragileitem."

DHL eCommerce worked with Kasemchaifood to designand test shipping packages with protective and shock-resistant packaging. DHLeCommerce Thailand also enabled a last-mile delivery technology platform for Kasemchaifood,making it possible for consumers to track their deliveries from farm to table.

DHLeCommerce is part of Deutsche Post DHL Group, established in 2014 as part ofthe Group's growing focus in e-commerce logistics solutions. DHL has been inThailand since 1973 with its sister divisions DHL Express, DHL Supply Chain andDHL Global Forwarding.

To enquireonline and for more information, visit:

Line:@kcf.in.th

Web:kcf.in.th

Facebook:@945kcfinfo / facebook.com/945kcf.info

You can find the press release for download aswell as further information on

https://www.dhl.co.th/en/press/releases

Onthe Internet: www.dpdhl.de/press

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