Nurimaru APEC House where RoK-ASEAN Commemorative Summit 2019 will take place. — Photo courtesy of the KTO

HÀ NỘI — South Korea is stepping up its efforts to attract visitors from ASEAN with a special programme from November 20 to December 11.

The South Korean Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (KTO) will run the campaign 'Korea Welcomes You! ASEAN Welcome Week 2019' to celebrate 30 years since the establishment of the ASEAN-South Korea diplomatic relationship and South Korea-ASEAN Commemorative Summit 2019 which will take place in Busan on November 25-26.

Booths with information in Vietnamese, English, Thai, Burmese and Indonesian will be arranged at Incheon International Airport, Myeongdong Street (Seoul) and Haeundae beach (Busan). At these booths, tourists from ASEAN will receive gifts and coupon books which offer discounts up to 20 per cent for more than 50 major tourist attractions in Seoul, Gyeonggi, Busan and Daegu.

Tourists can also enjoy virtual trips to famous destinations in RoK through Virtual Reality (VR) technology and take photos with beautiful landscapes and architecture as backgrounds at Myeongdong Station.

The number of tourists from ASEAN in the first nine months of this year has increased 10.7 per cent in comparison with the same period last year, according to Kim Hyung-joon from KTO.

“South Korea expects to receive a large number of tourists who come to enjoy winter activities, we are targeting the Southeast Asian market,” he said. — VNS