Booth of Malaysian organisations and companies at VITM 2024 held in Ha Noi from April 11 to 14.  — Photo courtesy of Tourism Malaysia

HÀ NỘI — A range of enticing travel destinations highlighting Malaysia's strengths in eco-tourism are being introduced at the Vietnam International Travel Mart (VITM) 2024 held in Hà Nội from April 11 to 14. 

With the theme of “Tourism - Green for Sustainable Development,” the event is taking place at the International Center for Exhibition (ICE), emphasising responsible tourism associated with environmental protection for sustainable development.

In line with this theme, the Malaysia Tourism Promotion Board (Tourism Malaysia) in Vietnam has cooperated with the Embassy of Malaysia in Hanoi, the Ministry of Tourism, Creative Industry & Performing Arts (MTCP) Sarawak, Batik Air, National Association of Private Educational Institutions of Malaysia (NAPEI), Resorts World Genting, ibis Kuala Lumpur City Centre and Columbia Leisure to participate in the event.

Tourism Malaysia’s booth is located at C10-13 at the event and introduces the unique destinations, diverse cultures, and unique natural wonders of Malaysia.

During the four-day event, colorful Malaysia is unveiled through performances of Sarawak Cultural Dance and Sape Performance, fun quiz activities, and Teh Tarik Tea Pulling Art by a Malaysian artisan.

Visitors can experience unique cultural performances of Malaysian culture, taste flavorful cuisine, and participate in activities to learn more about the colorful country. 

Nor Hayati Zainuddin, director of Tourism Malaysia in Việt Nam, said VITM 2024 presents a valuable opportunity to promote Malaysia's rich cultural and ecological tourism offerings.

Tourism Malaysia also shares updates on the latest tourism products and destinations, including Sarawak.

Sarawak is the largest state of Malaysia, located on the island of Borneo, also known as the "Land of the Hornbills." These endangered birds are important cultural symbols for the Dayak people.

On April 10, Tourism Malaysia in collaboration with VITM Hanoi 2024 organised the Malaysia Tourism seminar and product updates at the Lotte Hotel Hanoi.

The seminar provided useful information on edu-tourism, foreigner residency schemes, airline promotions, and prominent tourist destinations in Malaysia to travel agencies and media in Ha Noi.

Malaysia expects to welcome 27.3 million foreign tourists this year. — VNS