Representatives from the Ministry of Culture and Sports, the US Embassy, ​BHD, Meta and Vietnamese contestants attended the launching event. — Photo courtesy of the organiser

HCM CITY — Fourteen content creators will join in Let's Feast Vietnam 2023, a contest where everyone can become a Tourism Ambassador for Việt Nam with short videos promoting the images of the country and people on social media.

The reality show was launched by BHD and Meta together with the International Cooperation Department, Ministry of Culture, Sports and Tourism on August 10 in HCM City.

On the show, fourteen talented content creators from six Asian countries embark on an exciting journey with unique culinary and travel experiences to discover the country and people of Việt Nam through dynamic destinations, including HCM City, Phú Quốc, Hạ Long and Hà Nội.

The journey to discover Việt Nam is a double challenge for the contestants as they have to complete many tasks from the show while creating Reels videos under time pressure. With this new concept, Let's Feast Vietnam promises to bring exciting, thrilling, and desirable entertainment moments to audiences.

The programme’s short video challenge has a total prize of up to VNĐ800 million, of which VNĐ500 million is the prize for the team with the most likes and VNĐ300 million is the prize for the audience's favourite on social networks.

The contestants of the program are content creators from six Asian countries, with the first Runner Up Miss Universe Vietnam 2022 Thảo Nhi Lê and talented food blogger Vũ Dino; two multi-talented artists Rocker Nguyễn from Việt Nam and Hwang Joo Won from Korea; Runner Up Miss Charm 2023 Olivia Tan from Indonesia and Korean content creator Seo Yeon Kim; Anisha Thai, a joyful dancer who is half Vietnamese and her best friend J Lou from Hong Kong (China); funny creators from the Philippines Aaron Macacua and Jaime Marino; a famous chef duo who have reached the top 3 of Master Chef Indonesia - Machel Wie and Arsyan Dwianto; Comedian Brandon and Joliechi from Taiwan (China).

“Let's Feast Vietnam brings a youthful and vibrant energy to the journey to discover the beauty of Việt Nam. Việt Nam has become the place where young people connect with all the excitement, passion for creativity, commitment and experience,” said Nguyễn Phương Hoa, Head of the International Cooperation Department - Ministry of Culture, Sports and Tourism.

“In addition to connecting Asian content creators, Meta is excited to be able to promote Việt Nam's culture, cuisine, and people through platforms like Facebook and Instagram. Audiences will experience an authentic Vietnam through Reels created by content creators throughout the program. Let's Feast Vietnam is both an entertaining reality show and a new and effective step to help attract curiosity and inspire international travellers to come to visit Việt Nam,” said Khôi Lê, Country Director of Meta in Việt Nam.

With 10 episodes, Let’s Feast Vietnam will broadcast every Tuesday and Wednesday on Netflix Asia and DANET platforms from August 15 to August 29, 2023. In addition, Reels short video content made by the contestants as well as behind-the-scenes moments will be shared on the Facebook and Instagram pages of BHD, Meta VN, and on the social channels of 14 content creators and celebs from six countries and regions. — VNS