Nha Trang city in Khánh Hòa Province. Photo vinwonders.com

HÀ NỘI A programme to develop Vietnamese tourism through cinema in 2023 will take place in the central coastal province of Khánh Hòa from June 16-18.

Jointly organised by the Ministry of Culture, Sports and Tourism and Khánh Hòa Province, it aims to create a bridge between businesses with those working in the film industry and the locality, contributing to promoting the Vietnamese culture and tourism as well as show off the landscapes and economic potential of the province.

This is also a good opportunity to promote the public-private partnership model, develop tourism through cinema, and attract more domestic and international tourists.

Within the framework of the programme, there will be a photo exhibition, film screenings, a forum on tourism and cinema connectivity, a gala dinner, and an investment promotion conference.

A concert will be broadcast live on VTV1 channel of the Vietnam Television, with the participation of many Vietnamese renowned singers like Hồ Ngọc Hà or Văn Mai Hương.

According to Tạ Quang Đông, deputy minister of Culture, Sports and Tourism, this is the first programme that has ever been held by the ministry with the aim to link the development of Việt Nam’s tourism through cinema and combine cinema, one of the strongest developing sectors in the country in recent times, with tourism.

“This is the most powerful method to promote Việt Nam’s brands, including tourism ones. Based on the development and spread of cinema around the world, combining cinema with tourism will help to attract more tourists to Việt Nam," Đông said.

"Via films, international tourists will get to know the country as a safe, friendly and attractive destination." VNS