Tourists are pictured with flowers in Đà Lạt City. VNA/VNS Photo Nguyễn Dũng

LÂM ĐỒNG — The ninth Đà Lạt Flower Festival will be held in the Central Highlands province of Lâm Đồng from November to late December, with 51 attractive events, according to a plan recently announced by the provincial People’s Committee.

The biennial cultural-tourism festival aims to honour the value of flowers and floriculture in the Central Highlands resort city, and promote tourism and trade, and call for greater domestic and international cooperation and investment throughout the locality.

With the theme Đà Lạt – Thành Phố Bốn Mùa Hoa (Đà Lạt -  The City of Four Flower Seasons), this year’s festival will continue to promote the brand of Đà Lạt as the country’s Flower Festival City, as well as introducing the city’s culture and people to visitors.

The festival will include 10 main programmes and 41 sideline activities.

Along with hosting traditional art flower spaces, organisers will arrange a wide range of activities during the festival, including a helicopter tour of Đà Lạt City, a youth music programme, a hot-air balloon festival, and street carnivals with the participation of international dancers.

National trade fairs and a football tournament will also be held on this occasion, along with a workshop to build a strategy for sustainable development for the flower industry in Đà Lạt in the context of climate change and international integration until 2030.

However, the final round of Miss Earth Vietnam 2022 and a seminar on investment, trade, and tourism promotion in Lâm Đồng Province will not be organised within the festival as initially planned, according to the recent proposal of the Provincial Department of Culture, Sports and Tourism.

They will be replaced by two other programmes – a champagne festival and a golf tournament.

Starting in 2003, each Đà Lạt Flower Festival edition lasts only a few days. In 2021, the 9th edition was delayed due to the COVID-19 pandemic.

Situated on a plateau around 1,500 metres above sea level, Đà Lạt enjoys year-round cool weather that is in contrast to Việt Nam’s tropical climate.

As one of Việt Nam’s biggest flower-growing regions, producing around three billion flowers every year, the city is a must-visit destination for flower lovers around the world.

It is estimated that the number of tourists to the “city of thousands of flowers” increased dramatically in the first nine months of this year, reaching 5.4 million, up 158 per cent compared with the same period of last year. — VNS