Foreign visitors taste Vietnamese coffee products at the festival. VNS Photo

The festival is held as part of the Ministry of Industry and Trade (MoIT)’s programme to promote Vietnamese enterprises' direct participation in foreign distribution chains.

The event is an opportunity for coffee producers to promote their products to coffee lovers, gradually bringing Vietnamese coffee products to the world, its organiser – the Central Group Vietnam – says in a statement.

It will also help to select quality coffee products to put into Central Group's distribution system in foreign markets, the company says, adding that up to 50,000 visitors are expected to come to this event.

During the festival, which runs until May 1, coffee products are not only displayed at Big C Nha Trang, but also at other stores and malls of Central Group Vietnam.

In his speech at the event’s opening ceremony, Tạ Hoàng Linh, director of the MoIT’s European-American Market Department, stressed the importance of building the Vietnamese coffee brand and promoting its coffee products to the world.

Though Việt Nam is the world’s second largest coffee exporter and is a global leading provider of Robusta coffee, the country’s export value is still modest.

The MoIT had always supported domestic coffee exporters in expanding their consumption market for not only raw products but also processed ones, Linh said.

The director said he hoped that the Central Group Vietnam would have more activities to help local producers connect with stores abroad to introduce their coffee products to the world.

Lê Bình Hòa, Director of Export-Import of Central Group Vietnam, said Vietnamese Goods Week in Thailand held annually by the group is also one of the main activities that his company is organising in collaboration with the MoIT to promote and seek exporting opportunities for Vietnamese exporters, including coffee enterprises. -- VNS