|A booth showcases Bến Tre’s green skin pomelo at the Bến Tre One Commune, One Product Fair being held at Big C An Lạc in HCM City from January 24 to 27. — Photo Courtesy of organisers|
HCM CITY — The Bến Tre One Commune, One Product Fair opened in HCM City on Thursday at Big C An Lạc, seeking to promote the province’s products and tourism.
It has 100 pavilions showcasing typical Bến Tre products like candied coconut, coconut oil, dried fish, salted fish, dried shrimp, pomelo, longan, flowers, ornamental trees, handicrafts made from coconut shell, honey, mango, traditional cakes, Thạnh Phú rice, Giồng Luông coconut sticky rice cake, vegetables, peanut candy, and tours.
The OCOP programme is considered an efficacious measure to promote rural economic development, serve the National Target Programmme on Rural Area Development, raise the profile of local products at the national and global levels, and highlight the major roles played by farming households, co-operatives and small and medium-sized enterprises.
Nguyễn Hữu Lập, deputy chairman of the Bến Tre Province People’s Committee, said the province has mapped out the (One Commune, One Product (OCOP) programme for the 2018-20 period.
“Organising the fair to introduce the province’s OCOP products in HCM City is meant to promote production, contributing to increasing farmers’ incomes, stimulate development of the services and tourism sectors and raise awareness among producers and consumers about Bến Tre’s OCOP programme.”
Organised by the province together with the Central Coordination Office on New Rural Development and the Central Group, the inaugural fair will run until January 27 and also include a workshop on regulations and standards of goods, with the participation of Big C purchasing staff and Bến Tre enterprises, co-operatives and household businesses.
Central Group Vietnam will sign MOU with the provincial enterprises and co-operatives at the fair.
Lê Thi Mai Linh, executive vice president of public relations and corporate social responsibility at Central Group Vietnam, said the Quảng Ninh OCOP Fair held at the Big C store in Hà Nội two weeks ago was very successful, attracting 100,000 customers.
Big C found some new products for its stores such as Móng Cái sweet potato, Quang Dần pork paste, Hoa Phong vegetables, Long Hải mushrooms, and others, she said.
She hoped consumers in HCM City would support Bến Tre’s OCOP products.
Big C An Lạc is expected to receive nearly 70,000 customers during the four-day fair. — VNS