An OCOP kiosk at a trade fair last year in Đồng Nai Province. Photo baodongnai.vn

HCM CITY Provincial authorities and agencies in Đồng Nai Province have organised programmes to bring Vietnamese goods to rural and remote areas.

These include expanding outlet networks, establishing OCOP (One Commune One Product) sales centres, and organising markets for workers and goods fairs in rural and remote areas.

According to the Đồng Nai Center for Trade Promotion, under the province's Department of Industry and Trade, three new outlets were opened last year, bringing the total number of outlets to 37. The province is also home to seven OCOP sales centres.

Nguyễn Văn Lĩnh, Deputy Director of the Đồng Nai Trade Promotion Center, said that these initiatives foster social goodwill by aligning with the Vietnamese People Prioritise Vietnamese Goods Campaign. He said these efforts enable residents in remote areas to access high-quality local products.

Đồng Nai has ramped up trade promotion efforts tied to the national campaign. Notable initiatives include worker markets organised in industrial zones to bring Vietnamese products to factory workers, goods fairs in rural areas to bring products closer to farmers, and mobile sales trips delivering goods directly to farms.

In 2024, the province organised three worker markets, attracting 88 businesses and 16,500 visitors, with revenue exceeding VNĐ1.3 billion. Additionally, four rural goods fairs drew 18,400 attendees, and 16 factory sales trips in Biên Hòa City and Trảng Bom District involved 104 businesses, earning VNĐ1.6 billion from over 16,000 worker visits.

Thái Thanh Phong, Deputy Director of the Department of Industry and Trade, highlighted the dual impact of these efforts. He said these programs help introduce OCOP products and Vietnamese specialities to workers and residents in rural and remote areas while connecting businesses with potential partners to expand domestic distribution channels. Phong said that the province has achieved positive results by tailoring programs to specific markets and audiences. VNS