HÀ NỘI — The 10th international exhibition on food, beverages, food processing and packaging technology equipment - Vietfood & Beverage - Propack Vietnam 2024 - will take place in the capital city of Hà Nội from November 6 – 9.

A view of Vietfood & Beverage - Propack Vietnam 2023 held in Hà Nội.  — Photo courtesy of Vinexad

The event will be featured with 350 booths of 300 exhibitors from eight countries and territories. It is expected to welcome more than 10,000 visitors.

According to the event organiser - Vinexad Company, a similar exhibition was held in HCM City in August.

The company said that the F&B industry has contributed to the Việt Nam's economic growth in recent years thanks to its advantages such as a market of nearly 100 million people, abundant and quality raw materials, and diverse production and processing facilities.

The International Monetary Fund (IMF) forecasted that the Vietnamese F&B industry market will reach VNĐ655 trillion (nearly US$26 billion) this year, 10.92 per cent higher compared to that of 2023. Việt Nam will become one of the countries with outstanding development in the next five years.

With the emergence of new F&B business models and the boom of food review and restaurant check-in trend in social networks, companies in the F&B industry in Việt Nam are facing much tougher competitions, which make them to constantly change and find new ways to approach the market.

Particularly in the North of Việt Nam, 2024 has witnessed the strong development of Food and Beverage business models, with many new brands have the strength of catching up with trends, attracting a large number of young customers, leading to a sharp increase in franchising activities from big cities such as Hà Nội, Hải Phòng, to many neighbouring provinces and cities.

Such events like the Vietfood & Beverage - Propack Vietnam 2024 are expected to bring opportunities for companies in F&B to meet, exchange and establish effective partnerships. — VNS