Cao Phong orange hits the shelves in UK

March 07, 2023 - 11:59
The nearly seven tonnes of Cao Phong orange have been exported via the official channel to the UK.
Hòa Bình's farmers harvest Cao Phong oranges. — VNA/VNS Photo Trọng Đạt

HÒA BÌNH — The nearly seven tonnes of Cao Phong oranges, exported via the official channel by the Hòa Bình-based RYB Joint Stock Company, met strict quality, food safety and origin standards, including passing the testing for nearly 900 chemical elements in plant protection products.

The fruit is sold at the Longdan supermarket chain in London and some other cities in the UK. It is also distributed to other local wholesalers and retailers of Asian products.

In February, Longdan, the biggest importer of Vietnamese goods in the UK, also purchased over five tonnes of the red-flesh pomelo farmed in Tân Lạc District and 11 tonnes of the Diễn pomelo farmed in Yên Thủy District of Hòa Bình Province. This was also the first time the citrus of the two varieties cultivated in Hòa Bình had been officially exported to the UK.

According to Nguyễn Cảnh Cường, Trade Counsellor of Việt Nam’s Trade Office in the UK, while most fresh fruit from Việt Nam such as lychee, mango, and dragon fruit face certain preservation difficulties, orange and pomelo can be kept for a longer time thanks to their characteristics, especially pomelo.

However, businesses should pay attention to prices to stay competitive and expand their market share in the UK. Besides, as the Vietnamese orange and pomelo are new products here, the firms also need to have appropriate marketing strategies, especially digital marketing, to introduce them to local consumers. — VNS