The first luxury 'all-inclusive' resort in Southeast Asia

Under the agreement, Accor & Ennismore will manage and operate Rixos Phú Quốc, the first resort under the Rixos brand in Southeast Asia. It will follow the signature 'all-inclusive' model, a hallmark of Rixos, offering a seamless luxury vacation experience.

Sun Group signed an agreement with Accor & Ennismore to introduce the Rixos brand to Phú Quốc.

Founded in 2000 in Antalya, Turkey, Rixos is a high-end all-inclusive hospitality brand under Ennismore. In 2021, Ennismore formed a joint venture with Accor, quickly becoming the world’s fastest-growing lifestyle and leisure hotel group.

Located on Hòn Thơm, within Sun Group’s Sun Paradise Land ecosystem, Rixos Phú Quốc is a harmonious fusion of distinctive architecture and cultural elements. The resort boasts nearly 2,000 elegantly designed rooms, including 207 suites, all featuring panoramic ocean views and private pathways to pristine beaches. Guests can immerse themselves in romantic sunsets amidst unparalleled privacy in this unique location.

Rixos Phú Quốc features a design deeply inspired by Huế's imperial palace.

More than just a resort, Rixos Phú Quốc is a living masterpiece. Its centerpiece, the Nam Phương Palace (Queen’s Palace), is built like a royal palace and inspired by Queen Nam Phương’s graceful hat. This palace creates a magnificent and artistic space, embodying luxury and cultural sophistication.

Every detail at Rixos Phú Quốc is meticulously crafted to provide guests with a journey of discovery and the experience of living like royalty amid breathtaking natural beauty.

All-inclusive - A new standard for luxury hospitality

The concept of 'all-inclusive, all-exclusive' is defined by Rixos, establishing a new global benchmark for luxury vacations. It allows guests to enjoy a wide range of personalized services, amenities, entertainment, and relaxation at the highest level. With a one-time package price, it is also known as a 'worry-free vacation.'

Guests only need to pay once for all services in the 'all-inclusive' package.

With the all-inclusive packages that Rixos Phú Quốc will offer upon operation, guests will pay only once to access a comprehensive range of services. These include accommodations, diverse dining experiences across nearly 20 restaurants and bars, and exclusive amenities such as a family-friendly beach area, multiple playgrounds, the Rixy Kids Club, swimming pools, outdoor recreational areas, fitness centers, and spas.

Guests can also fully explore the Sun Paradise Land ecosystem in Phú Quốc, including visiting Sunset Town, riding the world’s longest three-rope cable car, experiencing the thrills of Aquatopia Water Park at Sun World Hòn Thơm, and admiring world-class art performances.

“At Rixos, the concept of all-inclusive means luxurious. As the only all-inclusive resort on this island, Rixos Phú Quốc sets a new standard inspired by local culture and global influences, making it the ideal destination for high-end vacations,” said Gaurav Bhushan, Co-CEO of Ennismore. He expressed his excitement about introducing the signature Rixos all-inclusive model to Southeast Asia for the first time.

Nguyễn Vũ Quỳnh Anh, CEO of Sun Hospitality Group, added, “With Rixos Phú Quốc, we expect Sun Group to once again contribute to revolutionizing Vietnam’s tourism and hospitality industry, elevating Phú Quốc’s reputation on the global tourism map. Our goal is to position the island as a destination that can rival world-renowned resort islands like the Maldives or Hawaii.”

The future of Phú Quốc

Phú Quốc has recently made waves in the media and international travel communities with the debut of high-class attractions, unique artistic shows, and iconic structures, including the Kiss Bridge and the soon-to-be sail-shaped Tower on Hòn Thơm.

The arrival of a world-leading all-inclusive resort brand like Rixos promises to further establish Phú Quốc as a 'luxury island' while highlighting the unparalleled offerings of the Sun Paradise Land ecosystem crafted by Sun Group. Comprising three main areas — including the beaches along the eastern coast, Sunset Town on the western shore, and Hòn Thơm — this complex connects Pearl Island’s most stunning destinations. It creates an unmatched experience that blends recreation, relaxation, and sports.

The world-class tourism ecosystem of Sun Paradise Land is continuously enhanced.

Moreover, the presence of other prestigious global brands, including The Luxury Collection and Ritz-Carlton Reserve, alongside a golf course designed by the leading global firm IMG, underscores the continued evolution of Phú Quốc as a premier destination.

Future projects include an international-standard Sun Hospital, a world-class sea square with cultural and artistic centers, a grand theatre, and expansive exhibition spaces. This comprehensive ecosystem increases the island's appeal, attracting high-end international visitors seeking unique vacation experiences in emerging paradises around the world.

A representative from Rixos said, “We are deeply impressed by Sun Group's comprehensive service ecosystem in Phú Quốc. It is rare, not just in Vietnam but globally. Thanks to this integrated ecosystem, our ‘all-inclusive’ model can maximize its value, delivering the most fulfilling and luxurious experiences to guests.”