The campaign aims to raise funds to refurbish the kitchen at the Thanh Tuyền Kindergarten (campus 2) in Dầu Tiếng District, Bình Dương Province, which has around 80 students.  

The campaign consists of two main activities: a social media campaign and an outdoor community event.  

The company has pledged up to US$30,000 upon achieving a collective 100 million steps contributed from the social media campaign and 10 million steps logged by all participants in the outdoor community event.  

Interested parties can register for the event at www.togetherwestep.vn. 

The “Together We Step: Step For Kindness” campaign is part of CapitaLand’s long-standing commitment to sustainable development, community engagement and positive impact in Vietnam, where it has been operating since 1994.  

The social media campaign runs from February 24 to March 24.  

The outdoor community event will be held on March 31 at Bình Dương New City in Bình Dương Province.  

Participants can choose to cover a distance of either two or five kilometres, and opt to jog or simply walk with their friends, family members and pets.  

The event is open to everyone regardless of age or fitness level. 

Commenting on behalf of the organisers, Ronald Tay, CEO of CapitaLand Development (Vietnam), said: “This event is not only a fitness challenge, but also a way for us to show our care and compassion for the community. We have partnered with the Bình Dương Provincial Red Cross Society, a reputable and trusted organisation, to identify the beneficiaries and the needs of this campaign.  

“As CapitaLand celebrates 30 years in Việt Nam this year, we invite everyone to join us in this meaningful effort to make a positive difference. Together, we can contribute more to enrich lives and uplift communities in need.

Ronald Tay, CEO of CLD (Vietnam), speaks at the press conference held to announce the "Together We Step: Step For Kindness" charity campaign

“In Việt Nam, we are committed to building a better future for children by providing support for their education needs and well-being. Through our philanthropic arm, CapitaLand Hope Foundation, we have contributed towards the refurbishment of four schools in Phú Thọ, Hưng Yên and Long An provinces, creating a safe and conducive learning environment for the students since 2007. We have also enhanced students’ access to education and provided them with nutritional support through various programmes such as ‘My Schoolbag’ Programme, CapitaLand Kids Programme @ Education Bursary and Nutrition Project.  

“We look forward to empowering more children and lay the groundwork for their future achievements.”

Mrs Nguyễn Thị Lê Trinh, member of the central committee, Vietnam Red Cross Society, and chairwoman, Bình Dương Province Red Cross Society, said: “We are delighted to join hands with CLD for the ‘Together We Step: Step For Kindness’ campaign in Bình Dương Province. We consistently participate in humanitarian endeavours and support individuals in need. We are grateful for CLD’s dedication to making a positive impact in Bình Dương by refurbishing the kitchen at Thanh Tuyền Kindergarten (campus 2).”

Wyeren Yap, CLD’s general manager for South Vietnam (left), and Nguyễn Thị Lệ Trinh, member of the central committee, Vietnam Red Cross Society and chairwoman of the Bình Dương Province Red Cross Society, at the agreement signing ceremony

"Together We Step: Step For Kindness" is mainly sponsored by SYCAMORE, CLD’s first large scale residential project in Việt Nam. Jointly developed with UOA Group, SYCAMORE spans a total area of 18.9 hectares and has over 3,700 freehold units across a mix of low-, mid- and high-rise developments for about 13,000 residents.  

SYCAMORE is slated for launch in the second quarter of 2024.  

CLD also welcomes the Joint Stock Commercial Bank For Foreign Trade of Viêt Nam - South Bình Dương Branch, Joint Stock Commercial Bank for Investment and Development of Vietnam - Nam Kỳ Khởi Nghĩa branch, Otsuka Thăng Nutrition Co, Ltd, California Fitness & Yoga Centres, and Bảo Minh Gia Định Company as the sponsors for the “Together We Step: Step For Kindness” campaign.