SABECO becomes top-star sponsor of Việt Nam's football

July 05, 2022 - 08:07
The Saigon Beer-Alcohol-Beverage Corporation (SABECO) has decided to continue sponsoring Việt Nam football teams for three years after a signing ceremony held in Hà Nội on July 4.


Representatives of SABECO, VFF and VTVCab Sport pose for photos after signing their contract to support national football teams for three years. VNS Photo Thanh Hà

HÀ NỘI -- The Saigon Beer-Alcohol-Beverage Corporation (SABECO) has decided to continue sponsoring Việt Nam's football teams for three years after a signing ceremony held in Hà Nội on July 4.

The sponsorship deal was inked between SABECO, the Việt Nam Football Federation (VFF) and VTVcab Sports Development Joint Stock Company.

Following the deal, SABECO will rise from a supporting partner in their one-year contract in June 2021 to be a top-star and exclusive sponsor of the national men's and women's and U23 teams in the brewery section in Việt Nam in three years from July 2023 to July 2025.

The deal's value was not revealed, but VFF representative Lê Văn Thành believes SABECO's sponsorship will be strong support for squads to develop and reach a higher level.

Speaking at the ceremony, deputy minister of Culture, Sports, and Tourism Hoàng Đạo Cương appreciated the contribution and care of enterprises, including SABECO, to Việt Nam sport, and football in particular.

He hoped that in the future, more businesses and enterprises would follow SABECO joining hands to push Việt Nam to the top Southeast Asian region and make marks in international competition.

"2022 has been a great year for sports achievements. Vietnamese sports have been developing rapidly, and have attracted the attention and admiration at international competitions, especially with the national football teams," said Bennett Neo, SABECO General Director.

"The recent success at the SEA Games 31, including gold medals for both men's and women's football teams, is a testament to Việt Nam's growth as a sports powerhouse in ASEAN.

"These achievements set a strong springboard for Việt Nam football to go further in the international arena. And Bia Saigon, a brand born and bred in Việt Nam, continues to accompany and support the national teams in every step of their journey toward further success."

Neo said the three-year partnership reinforced Bia Saigon's strategic intent and determination to bring out the best of Việt Nam and the commitment to support the overall development of Vietnamese sports. SABECO hoped together with all partners' cooperation, they would achieve new heights.

SABECO has been sponsoring Việt Nam's sports for years. The company sponsored the Vietnamese delegation to the 30th Southeast Asian Games in 2019. It has also supported various local sporting events, such as the 2020 Tiền Phong Newspaper Marathon National Championship, and international events, including the 2018 AFF Suzuki Cup.

Last May, SABECO was a diamond sponsor for the 31st SEA Games in Hà Nội. In late June, they signed a deal to support the national seven-a-side football tournament, the Bia Saigon Cup. VNS