SEA Games

Deputy Director of Việt Nam Sports Administration Trần Đức Phấn (left) presents a sponsorship certificate to representative of Bia Việt, Cao Vũ Hồng Nhung, at a ceremony on November 30 in Hà Nội. — Photo by Vietcontent

HÀ NỘI — Động Lực Group and Bia Việt have become diamond sponsors of the Việt Nam SEA Games team, with an announcement ceremony in Hà Nội on November 30.

Động Lực is a familiar brand name in Việt Nam and has supported various of sport tournaments and teams since 2003.

At the upcoming 31st SEA Games in Hà Nội, the Group will deliver more than 60,000 Jogarbola and Động Lực branded items.

As usual, they will continue to sponsor uniforms and sportswear such as competition clothes, shoes and backpacks for all Vietnamese athletes, coaches, experts and managers.

Động Lực also provides sportswear for Vietnamese and international officials, referees, technicians and volunteers.

The group also sponsor all balls for football and futsal events. Động Lực's products are of FIFA quality and used as official balls of the national premier league V. League 1, V. League 2, the National Cup and the National Futsal Championship.

Meanwhile, Bia Việt is a new partner of the Việt Nam Team. Since its launch last April, the cold brew lager has been the latest member of Heineken Vietnam’s brand portfolio.

"Động Lực is the oldest sport brand name in Việt Nam and the group is proud to go along with the Việt Nam team at the coming SEA Games," said Lê Văn Thành, Động Lực Group general director.

"We sponsor with high quality products, which are custom made for national athletes at the Games. We hope to share difficulties and contribute our labour to help the team grab the best results."

Cao Vũ Hồng Nhung, representative of Bia Việt at the ceremony, said that the company was proud to support the Việt Nam SEA Games team.

Bia Việt is a brand name that honours Vietnamese spirit and effort. Therefore, the Games is a chance for them to join hands in organising activities and empowering the athletes to perform at their best, he said.

After the first two sponsors, SEA Games organisers and the Việt Nam Sports Administration's sponsorship consultant Vietcontent hope to receive more local and international sponsors.

Organisers expect that all preparation activities, especially the facilities, will be ready in April.

The 31st SEA Games, featuring 40 sports, will be held from May 12-23 in Hà Nội and surrounding cities and provinces. — VNS