#TUMIGoesVirtual

HONG KONGSAR - Media OutReach - 4 February 2021 - TUMI, the leadinginternational travel, lifestyle, and performance luxury brand, launches the breakthroughTUMI Virtual Store to debut its Spring 2021 collection, delivering animmersive and enhanced omnichannel experience to customers in Asia Pacific andthe Middle East.

Ushering in a creative new age of digital retail that connects fans with thebrand like never before, the TUMI Virtual Store inspires customers to embark ona journey through thoughtfully designed interactive touchpoints. Guests canexplore the Virtual Store's life-like visual presentation to discover TUMIproducts via 360° 3D and AR implementations and shop the Spring 2021collection. They can engage with shareable social photo moments at TUMI's MagicMirror and play Instagram and WeChat mini-games.

Further enhancing the overall TUMI O2O ("Online to Offline" also "Offline to Online") shopping experience, theVirtual Store is connected to other TUMI shopping channels via its Chat &Shop function allowing for seamless customer movement to the point of purchase.Customers exploring the Virtual Store can easily connect with sales associatesto ask questions and place orders, or via the connected local e-commercewebsites. Furthermore, those visiting the TUMI physical stores in the regioncan explore the TUMI digital landscape via in-store kiosks, for an enhancedoffline experience.

With the goal of being everywhere the customer is, the Virtual Store addsanother dimension to TUMI's evolving omnichannel retailing approach. As anotherpioneering landmark, the launch of the TUMI Virtual Store sees TUMI rollout itsfirst-ever Regional Livestream Event, bringing all APAC and Middle Eastcustomers together digitally to unveil Spring 2021, 7pm GMT+8, Thursday, 4^thFebruary 2021: https://virtualstore.tumi-asia.com/

"The TUMIVirtual Store is an incredible milestone for the brand. For the last few years,we have been pioneering new digital experiences and looking to enhance andelevate the customer journey. Our new Virtual Store is part of this holisticapproach to connect with customers wherever they are. Accelerated digitizationand shifting customer habits brought on by 2020 have reinforced this directionand shown that we must continue to create exciting, meaningful interactionsboth in the physical and digital worlds. Through the TUMI Virtual Store and ourRegional Livestream Event, we are excited to welcome fans to experience thelatest innovation from TUMI and our new Spring 2021 collection," says AdamHershman, Vice President of TUMI, Asia Pacific and Middle East.