HONGKONG SAR - MediaOutReach - 4 February 2021 - Lunar Chinese New Yearis just around the corner, and it is a tradition to send gifts to family andfriends as a way to wish everyone a good year ahead. Under the ongoing COVID 19pandemic, many consider health supplements as an ideal gift togive, with elderly health supplements and kids health supplement being the mostpopular option. At the same time, the recent economic depreciation has lowerthe rent for an offline retail spot. These causes drive health supplementretail platforms to employ a diverse commerce model to meet the demand forhealth supplements in Hong Kong.

Strengtheningthe Immune System as the New Normal

The COVID pandemic haslasted for more than a year. Apart from maintaining social distancing, takingup habits that improve the immune system has also become a new normal. Thespokesperson ofGogo Herbs claimed that the salesof Vitamin C and probiotic products are increasing steadily. She added thatHong Kong people are concern about both their health and the health of theirfamily members. Yet, very few of us can calculate the accurate amount ofnutrition we obtain from every single meal, or even keep up with a regularexercising habit. That is why more and more people try to strengthen theirimmune systems by taking nutrients from different supplements according totheir daily living patterns. She also added that sales of health supplementsthat can improve the immune system have increased by30-40%, with probiotics products being the most popular ones, and the demand isoften hard to meet.

Sales of Elderly and Children Health Supplementskyrocketed in Lunar New Year

Alongsidewith classic gift boxes, health supplements and dietary supplements have becomea popular gift to give during the Lunar New Year. Founder of Gogo Herbs saidthat the sales of elderly and kid health supplements have skyrocketed lately.For example, all-natural vitamin gummy tablets that kidscannot say no to, easy-swallow vitamin capsules for the elderly. Although thereis a social gathering ban, people still wish to deliver their best wishes totheir loved ones during the Lunar New Year, which is also why the sales oftheir health supplements have raised by 10% lately.

Adecrease in Rental Cost promotes multi-platform commercial models

Nowadays,there are more and more channels to shop for a health supplement. People usedto visit personal-care chain stores when they are looking for healthsupplements. However, wise customers discover that the selling price at a chainstore is often more expensive than that from other retail platforms. Otherretail platforms like online platforms, small shops, and drug stores often beara lower rental ratesor even zero rent price, enables them to sell products at a lowerprice. A survey has revealed that over 60% of the survey participantsagreed they would buy renowned import health supplements from these platforms.

TheNew Trend of Having a Diverse Commerce Model

Anincreasing number of health supplement retailers are now employing a businessmodel that includes offline and online retail platforms. E-commerce, whichfacilitates contactless transactions is in no doubt a trend that will stick inthe future. A lower rental cost to own an offline retail spot has also becomean opportunity for online platforms. Take Gogo Herbs as an example: the companyhas expanded from only running their online retailing platform to having astall in the supermarket. The spokesperson agreed that the offline store isconvenient to the general public, but the online platform also has itsadvantage. Gogo Herbs has a nutritionist team to help customers pick the healthsupplements that fit them best via the online platform. They also have a pricecomparison feature on their online retail platform, which indicates the pricefor the same health supplement in different online retail platforms. 'Thisfunction is no doubt a function that makes price comparison easier forconsumers.' added the spokesperson.

About Gogo Herbs

GogoHerbs is a health and dietary supplement retail platform based in Hong Kong.The platform specializes in providing all-natural healthcare supplements fromall over the world. Not only does Gogo Herbs symbolizes healthy living, but italso represents an attitude towards living healthily. https://gogoherbs.com/