2020 MAMA partners with Twitter to give K-Pop fans worldwide content from their favorite artists, including ‘2020 MAMA Stanbot’, and Worldwide Fans’ Choice voting on Twitter
SEOUL, SOUTH KOREA - Media OutReach - 3 December 2020 - Twitter and Mnet ASIAN MUSIC AWARDS (MAMA), one of the most iconic global K-pop awards shows, are coming together to bring K-Pop fans' favorite artists closer to them than ever before. This year, Twitter and MAMA will bring the event to K-Pop fans around the world with the 2020 MAMA Stanbot, and Worldwide Fans' Choice voting on Twitter.
#2020MAMA will be the first time that 'Stanbot' captures the looks and moments of Kpop artists from MAMA. 'Stanbot' will create high quality, slow-motion cinematic videos of artists, capturing a side of them that many of their fans have never seen before. These exclusive '2020 MAMA Stanbot' videos will be viewable only on Twitter (
Voting for MAMA Worldwide Fans' Choice began on October 29, 18:00 KST, and will end on December 5, 23:59 KST at MAMA official website (www.2020mama.com), but will continue on Twitter until SNS voting deadline is announced during 2020 MAMA live on December 6th. Fans who want to vote for Worldwide Fans' Choice on Twitter are required to include both the #MAMAVOTE hashtag and the artists'
YeonJeong Kim, Head of Global Kpop Partnerships at Twitter said, "From #MAMAVOTE and #2020MAMA_Stanbot to keeping updated on everything happening on MAMA via Tweets and Fleets, Twitter is the best place for global K-Pop fans to join in the 2020 MAMA event, find out what's happening in real time, and to talk about it with other K-Pop fans."
ABOUT Mnet ASIAN MUSIC AWARDS
Presented by CJ ENM, Mnet ASIAN MUSIC AWARDS (MAMA) is Asia's largest music awards ceremony, acclaimed by fans around the world for its gigantic performances and elaborate stage production, which has introduced Korea's top-notch production abilities to global audiences. Each year MAMA attracts the biggest artists in music from Asia, like BTS, TWICE, MONSTA X, ITZY, and GOT7, as well as the worldwide superstars including Snoop Dogg, Dua Lipa, and the Black Eyed Peas. MAMA's began in 1999, as the Mnet Music Video Daesang, then later became the Mnet KM Music Festival (MKMF), sparking the growth of the Korean music industry. In 2009, MKMF was renamed the Mnet Asian Music Awards. In 2010, the massive award show began touring Asia each year, starting in Macau and followed by 2011 MAMA in Singapore. MAMA has been held in Hong Kong since 2012, highlighting the event's pan-Asian popularity. Starting 2018, MAMA expanded its previously one-day event to span across multiple Asian countries to promote exchanges between different Asian music markets. MAMA is further expanding its presence as an iconic global music festival by taking MAMA online this year to a global audience. Not only has MAMA become a significant year-end music awards ceremony, it has also blossomed into an extravagant international music event packed with groundbreaking performances.