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Banking ExperienceBreakthrough
Deposit, Investment,Protection and Shopping Rewards All At Clients' Fingertips
Hong Kong is theFirst Asia Pacific Market to Launch
Expect toDouble New Clients in Two Years
HONG KONG - Media OutReach - 2 December 2020 - Citigroup Inc. (NYSE:C) - Citibank announced today the launch of Citi Plus, a fully digital experiencewith deposit, investment, protection and shopping rewards all at the client's fingertips,offering a groundbreaking banking experience for "digital natives" who prefermobile banking.
Citi Plus clients will be able to freely manage their banking needs without the limitationof branch operating hours, and enjoy key banking services flexibly and easily through the CitiMobile® App or online banking with just a few simple steps. Asthe name Citi Plus indicates, its servicepositioning, design features, functions and user interface will delight clientsin their daily wealth management and establish itself as their trustworthypartner. With Citi Plus, not only canclients enjoy the digital-first, one-stop, and seamlessly integrated service, theycan also obtain customized wealth management information and knowledge kits, toaccumulate their wealth, earn with fun, and embrace the motto "Live a LittleMore". It embodies the idea of "carpe diem" and fulfills the need for managingwealth in daily life.
Hong Kong is thefirst market to launch Citi Plus inthe Asia-Pacific region, and this innovative digital experience will also be availablein other Asian markets soon. Clients can register online now at Citibank (citibank.hk/citiplus6)to get the latest news and get a chance to be the first to experience itsinnovative digital platform. Citi Plus willbe launched officially in the first quarter of next year to offer this brand-newexperience to more customers.
Citi Plus'sInnovative Features:
'Citi Interest Booster' is customer-driven to make wealth management aneasy "mission" and earn annual deposit interest rate of up to 1.8%
Investment starts with alow threshold with access to customized wealth management information
All-in-one Citi Mobile® App
Citi Plus Credit Card and Mastercard® Debit Card
Mr Lawrence Lam, Consumer Business Manager ofCitibank Hong Kong said, "Citibank has been committed to offering excellent servicesto best meet client needs. The launch of CitiPlus now is a testament to our customer-centric core principle. It is a fullydigital experience incorporating novel concepts in wealth management and financialtechnology, targeting the life style, preferences and needs of the younger generation.Nowadays, young consumers have endless desires and expectations for digital living,and digital experience on wealth management is becoming part of their dailylives. Citi Plus not only simplifiestheir daily wealth management, but also offers them relevant information andguidance to support them on their path to achieve personal investment goals. Citi Plus demonstrates the digital mindsetand capabilities of our team, and we expect through launching this new service,our new clients will be doubled in the next two years."
Citibank is dedicated to encouraging and promotinginnovation, and works relentlessly to cultivate digital development, innovationand transition. "For overall banking services, Citi Plus also promotes inclusion in wealth management, allowing youngclients to get comprehensive financial investment services more easily. Citi Plus offer suitable fund portfolios,giving them more investment options, accompanying them as they level up,accumulate wealth and achieve their financial goals. The pandemic has sped updigitalization, and consumers have experienced personally the boundless possibilitiesof digitalliving. All sectors will explore their roles regarding digital bankingservices, which will make mobile banking even more popular,' added Mr Lam. Citi Plus will be officially launched inthe first quarter of next year. Further details will be released closer to thelaunch date.
Citi Plus customers can meettheir financial needs through the new interactive interface of the Citi Mobile®App.
Investment inderivatives involves risks. Investors should understand the nature of theproducts before they make investment decisions.
[1] Citibank Global Wallet supports 12 currencies,including AUD, CAD, CHF, CNY, EUR, GBP, HKD, JPY, NZD, SGD, THB, and USD. Before shopping at overseas shops or online,prepare sufficient foreign currencies in the account and this service willselect the corresponding currency and directly debit from the account when the clientspends. Citibank will not charge the foreign currency handling fee.
[2] No service charges from Citibank orMastercard. Overseas ATMs from individual banks may impose fees.
Citi, the leading global Bank, hasapproximately 200 million customer accounts and does business in more than 160countries and jurisdictions. Citi provides consumers, corporations, governmentsand institutions with a broad range of financial products and services,including consumer banking and credit, corporate and investment banking,securities brokerage, transaction services and wealth management.
Additional information may be found atwww.citigroup.com | Twitter: @Citi | YouTube:
www.youtube.com/citi | Blog:https://blog.citigroup.com | Facebook: www.facebook.com/citi |
LinkedIn: www.linkedin.com/company/citi.