Citibank Launches Innovative Digital Value Proposition Citi Plus

December 02, 2020 - 09:15
Citibank Launches Innovative Digital Value Proposition Citi Plus

Banking ExperienceBreakthrough

Deposit, Investment,Protection and Shopping Rewards All At Clients' Fingertips

Hong Kong is theFirst Asia Pacific Market to Launch

Expect toDouble New Clients in Two Years

 

HONG KONG - Media OutReach - 2 December 2020 - Citigroup Inc. (NYSE:C) - Citibank announced today the launch of Citi Plus, a fully digital experiencewith deposit, investment, protection and shopping rewards all at the client's fingertips,offering a groundbreaking banking experience for "digital natives" who prefermobile banking.

 

Citi Plus clients will be able to freely manage their banking needs without the limitationof branch operating hours, and enjoy key banking services flexibly and easily through the CitiMobile® App or online banking with just a few simple steps. Asthe name Citi Plus indicates, its servicepositioning, design features, functions and user interface will delight clientsin their daily wealth management and establish itself as their trustworthypartner. With Citi Plus, not only canclients enjoy the digital-first, one-stop, and seamlessly integrated service, theycan also obtain customized wealth management information and knowledge kits, toaccumulate their wealth, earn with fun, and embrace the motto "Live a LittleMore". It embodies the idea of "carpe diem" and fulfills the need for managingwealth in daily life.

 

Hong Kong is thefirst market to launch Citi Plus inthe Asia-Pacific region, and this innovative digital experience will also be availablein other Asian markets soon. Clients can register online now at Citibank (citibank.hk/citiplus6)to get the latest news and get a chance to be the first to experience itsinnovative digital platform. Citi Plus willbe launched officially in the first quarter of next year to offer this brand-newexperience to more customers.

 

Citi Plus'sInnovative Features:

 

'Citi Interest Booster' is customer-driven to make wealth management aneasy "mission" and earn annual deposit interest rate of up to 1.8%

  • 'Citi Interest Booster' allows clients to manage their wealth with moreease and earn higher deposit interest rates, via easy "missions" of daily wealthmanagement such as savings, deposit, debit/credit card spending, investment orforeign currency exchange. Clients can opt for the appropriate "mission"according to their personal needs, and the deposit interest rate will beupgraded upon completion of each "mission", with an annual interest rate ofup to 1.8% upon the completion of four "missions". Clients can accessthe Citi Mobile® App anytime to check the progress of each "mission"and the level of their interest rate. Interest Booster enables users to enjoybanking like gaming and earn rewards as their level goes up.

 

Investment starts with alow threshold with access to customized wealth management information

  • Citi Plus clients can enjoythe digital investment experience anywhere, any time, and fully master financialand investment strategies covering investment products such as stocks, 'FlexiWealth' and fund. Clients can start investing with as little as HK$1, whilea tailor-made fund portfolio based on customers' financial situations,goals and risk profiles will be offered at a minimum of HK$100, thus givingthem great flexibility. Citi Pluswill also bring clients customized wealth management information and relevant tips,getting them ready to gain access to the wealth escalator to start investingand to keep on upgrading regardless of investment experience and wealth.

 

All-in-one Citi Mobile® App

  • Citi Plus clients can now experience a fully digital platform through the newinterface design of the Citi Mobile® App. The Citi Mobile®App makes transfers, investment and shopping easy, convenient and fast, withseamless operation within the App. For enquiries, the "messaging"function in the App is available 24/7 so that users can contact a customer serviceofficer anytime via message - more convenient than a phone call.

 

Citi Plus Credit Card and Mastercard® Debit Card

  • Through Citibank Global Wallet, CitiPlus clients can use their Mastercard® debit card to transactoverseas or conduct online purchase transactions in twelve currencies withoutpaying foreign currency transaction fees[1].Theadministration fee[2] can also be waived for withdrawingcash with the card at any overseas ATM (including Citi or Mastercard network).In addition, Citi Plus Credit Card is tailor-made for Citi Plus clients with no annual fee. Any payment for online shoppingand fitness memberships will earn up to 3x reward points and free shoppinginsurance. Spending with the debit/credit card is also a "mission" toearn higher deposit interest rate.

 

Mr Lawrence Lam, Consumer Business Manager ofCitibank Hong Kong said, "Citibank has been committed to offering excellent servicesto best meet client needs. The launch of CitiPlus now is a testament to our customer-centric core principle. It is a fullydigital experience incorporating novel concepts in wealth management and financialtechnology, targeting the life style, preferences and needs of the younger generation.Nowadays, young consumers have endless desires and expectations for digital living,and digital experience on wealth management is becoming part of their dailylives. Citi Plus not only simplifiestheir daily wealth management, but also offers them relevant information andguidance to support them on their path to achieve personal investment goals. Citi Plus demonstrates the digital mindsetand capabilities of our team, and we expect through launching this new service,our new clients will be doubled in the next two years."

 

Citibank is dedicated to encouraging and promotinginnovation, and works relentlessly to cultivate digital development, innovationand transition. "For overall banking services, Citi Plus also promotes inclusion in wealth management, allowing youngclients to get comprehensive financial investment services more easily. Citi Plus offer suitable fund portfolios,giving them more investment options, accompanying them as they level up,accumulate wealth and achieve their financial goals. The pandemic has sped updigitalization, and consumers have experienced personally the boundless possibilitiesof digitalliving. All sectors will explore their roles regarding digital bankingservices, which will make mobile banking even more popular,' added Mr Lam. Citi Plus will be officially launched inthe first quarter of next year. Further details will be released closer to thelaunch date.


Citi Plus customers can meettheir financial needs through the new interactive interface of the Citi Mobile®App.


Investment inderivatives involves risks. Investors should understand the nature of theproducts before they make investment decisions.



[1] Citibank Global Wallet supports 12 currencies,including AUD, CAD, CHF, CNY, EUR, GBP, HKD, JPY, NZD, SGD, THB, and USD.  Before shopping at overseas shops or online,prepare sufficient foreign currencies in the account and this service willselect the corresponding currency and directly debit from the account when the clientspends. Citibank will not charge the foreign currency handling fee.

[2] No service charges from Citibank orMastercard. Overseas ATMs from individual banks may impose fees.


About Citi

Citi, the leading global Bank, hasapproximately 200 million customer accounts and does business in more than 160countries and jurisdictions. Citi provides consumers, corporations, governmentsand institutions with a broad range of financial products and services,including consumer banking and credit, corporate and investment banking,securities brokerage, transaction services and wealth management.

 

Additional information may be found atwww.citigroup.com | Twitter: @Citi | YouTube:

www.youtube.com/citi | Blog:https://blog.citigroup.com | Facebook: www.facebook.com/citi |

LinkedIn: www.linkedin.com/company/citi.

E-paper