Banish Pandemic-induced Skincare Woes with POND’s Beauty Tech on Shopee

HO CHIMINH CITY, VIETNAM - Media OutReach - 1 December 2020 - It's no secret that, among many other things,Covid-19 has been damaging for skin. Continued working from home, constantexposure to the blue light from our computer screens and perpetual mask-wearinghave all taken their toll on our precious faces leaving them drier, acne-proneand more susceptible to early wrinkles. With the POND'S Institute predictingthat the continued restrictions caused by the Covid-19 pandemic across theregion will continue to play havoc with our skin, POND'S has teamed up withShopee, the leading e-commerce platform in Southeast Asia and Taiwan, tointegrate its Skin Advisor Live (SAL) chatbot on the platform so consumers caneasily identify and find solutions to some of their most pressing skincareconcerns.

Research by the POND'S Institute shows thatcommon skincare issues  in Vietnam, suchas dullness, dark spots, wrinkles, acne and oily skin were exacerbated by thepandemic due to prolonged mask wearing and continued all-day exposure to ourscreens. Leveraging data and insights from a global network of skincare expertsand researchers, the POND'S Institute predicts that many of these skincareissues will persist into 2021, as those behaviours will continue to bemainstays of our everyday lives.

However, the news doesn't have to be alldoom and gloom, as AI skincare advisors such as POND'S SAL chatbot can help toidentify the skin issues particular to each person. The cutting-edge AI chatbotwill identify key skin concerns based on an individual's selfie or uploadedphoto, and recommend skincare products to tackle skin concerns. For example, if a user has a high acne score, the Acne Clear facialfoam will be recommended as it fights 99 per cent of germs. Users with a highwrinkle score will be recommended the Age Miracle Day Cream, which has VitaminB3 to offer strong protection against blue light.

Over 98 per cent ofconsumers that have interacted with SAL, enjoyed and appreciated the advicegiven. Now with the integration onto Shopee from 2nd December onwards as partof the 'Smarter Skincare Just For You' Brand Day  from 3^rd -- 4^th December,it's even easier to check your skin condition via the SAL diagnostic tool andmake quick click-throughs to purchase the products that are recommended to healand improve your skin condition.

"Our goal is to provide consumers with themost up-to-date and pioneering skincare solutions," said Rohit Bhasin, GlobalBrand Vice President, POND'S. "Our research from the POND'S Institute helpsinform our innovation so we are continually updating our diverse range ofproducts to cater to a variety of skincare needs whatever their environments.POND'S SAL helps consumers on their skincare journey by identifying their ownskincare concerns and points them to products which may be able to help -- allfrom the comfort of their sofa. And with this first-of-its-kind integrationonto Shopee, this journey just got even easier and more enjoyable, helpingconsumers from feeling overwhelmed by the choice of skincare products online."

"We're excited to be the first e-commerceplatform to partner with a globally-recognised beauty brand like POND's, tooffer consumers across Southeast Asia easy access to personalised skincaresolutions. Our insights show that Shopee users spend time on our appinteracting with brands through features such as livestream and chat. SAL willbe a bonus feature for them to engage deeper with the brand and learn moreabout their skin, while enjoying great product deals from POND's," said Ian Ho,Regional Managing Director, Shopee.

ThePOND'S 'Smarter Skincare Just For You' Brand Day on Shopee will run from 3^rdDecember to 4^th December, featuringeducational content and exclusive promotions. For more information ontrying out POND'S SAL at Shopee, please visit here.

Download the Shopee app for free on the App Store or Google PlayStore.

About POND’S

The POND's brand has transformed the faceof beauty for over a century. From inventing beauty essentials like the classicCold Cream Cleanser to pioneering Smartone Technology that works on every skinshade and innovating Micellar Water with Vitamins, POND'S meets the skincareneeds of women across the world. Its transformative skincare solutions arebacked by the expertise of the POND's Institute and have been trusted by womenthroughout history to help them be their most beautiful selves. 

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia andTaiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, andbusinesses in the region.

Shopee offers an easy, secure, and engaging experience that isenjoyed by millions of people daily. It offers a wide product assortment,supported by integrated payments and logistics, as well as popularentertainment features tailored for each market. Shopee is also a keycontributor to the region's digital economy with a firm commitment to helpingbrands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumerinternet company. In addition to Shopee, Sea's other core businesses includeits digital entertainment arm, Garena, and digital financial services arm,SeaMoney. Sea's mission is to better the lives of consumers and smallbusinesses with technology.