HONG KONG, CHINA - Media OutReach - 14 July 2020 - LaneCrawford, Greater China's leading iconic luxury department store, is on the look out for emerging talent to be part of The MakersMovement -- the ninth chapter in their Creative Call Out series.

The Creative Call Out series was launched by Lane Crawford in2015 with a commitment to seek out and support the talent of tomorrow acrossthe creative industries.  Makers of fashion,lifestyle and beauty collections, as well as content and experiential creatorsare invited to put themselves into the mix for this exciting and collaborative CreativeCall Out -- becoming a part of The Makers Movement.

The Call Out has been launched in Lane Crawford's  home cities of  Beijing, Shanghai,Chengdu, Hong Kong SAR and globally online on July 7, 2020. This year, insteadof hosting a physical event, Lane Crawford is launching a designated digitalplatform www.globalcreativecallout.comwhere entrants submit a 3-minute video in the first round to pitch to the LaneCrawford internal judging panel.

AndrewKeith, President of Lane Crawford said: "The Makers Movement is an excitingopportunity for creatives within Greater China, and globally, to showcase theirtalents to our teams, our guest judges and our customers. Providing thisplatform, along with practical mentorship and commercial opportunities,perfectly aligns with the Lane Crawford ambition to lead the new world ofluxury."

Thepanel will comprise buyers and marketeers from the Lane Crawford team, allpassionate about the craft of retail, and all on the look out for raw talentand commercial opportunities. A total of 12 brands and creatives will beselected as finalists.

Thejudging panel will see international guest judges including renowned fashiondesigner Alexander Wang, Andrew Keith, President of Lane Crawford, Tasha Liufrom Labelhood fashion incubation community, Ella Wong from Creative ArtistsAgency, Qu Fang from Red social shopping platform and others on the panel, toselect the winners from the 12 finalists.

Forthe first time, Lane Crawford is inviting the public to vote for the winneralongside the judges, as these 12 finalists will be showcased at an exhibition,in store and online, for open voting throughout the month of August 2020.

Thiscustomer interaction will help identify the winners, and giving valuableconsumer feedback to the participating finalists during the online pollingstage.

Onewinner from each region will be selected to receive a cash prize of HK$(RMB) 100,000for business development; tailored mentorship which will be based on individualbrand or designer's needs with industry experts and internal teams; committedinvestment of three consecutive seasons in collections, as well asparticipations in three brand projects which the winner will receivehighlighted support and visibility.

All12 finalists will be given the opportunity to pitch to be an ongoing brandpartner of Lane Crawford at standard commercial terms.

Registrationends on August 12, 2020.  The winnerswill be announced at the end of September, 2020 on lanecrawford.com and on www.globalcreativecallout.com.

EDITOR'SNOTES

MakersMovement GCC 2020 Prize outline:

1. Business Development Investment(upon submitting business plan)

• HongKong SAR & International winner -- HK$100,000
• Chinawinner -- RMB 100,000

2. Mentorship programme with internalteams and external experts, tailored to areas of needs, on businessdevelopment, industry and customer insights

3. OTB commitment of 3 consecutiveseasons (with exclusivity of products for Lane Crawford)

4. For Creative and Content Entrants:Participation in 3 brand projects with the following support;

• Instore and online content
• Keyvisibility on all Lane Crawford's channels
• Marketing& Communications support

Key Facts on theCreative Call Out series: 

Launched over 80brands since 2015 

Launched over 50creative projects since 2015 

Morethan 1,300 submissions received since launch 

1^stedition: Hong Kong SAR,Shanghai --2015

2^nd edition: Hong Kong SAR,Shanghai --2016

3^rdedition: Beijing, Shanghai --2017

4^thedition: Hong Kong SAR -- 2017

5^th edition: Chengdu -- 2017

6^thedition: Los Angeles -- 2018

7^thedition: Sydney -- 2018

8^th edition: Shanghai -- 2019

9^th edition: Hong Kong SAR, Shanghai -- 2020

Download from here for high resolution images and information ofpast events or winners.

About the Creative Call Out

LaneCrawford's Creative Call Out is a pioneering initiative set up in 2015 tonurture the best new talents in fashion and lifestyle around the world. Througha series of events and a digital platform, Lane Crawford extends an ongoinginvitation to emerging designers and creatives across the globe to submit and sharetheir work and ideas anytime and anywhere, offering a unique opportunity forbrands and designers across Womenswear, Menswear, Accessories, Beauty, Tech andLifestyle, as well as artistic talent such as photographers, stylists, writersand multimedia content creators, to connect with Lane Crawford's team ofexperts and to showcase their work.

Aswell as the opportunity to share their designs and ideas with a team of topindustry professionals, successful submissions to Creative Call Out willreceive a selection of exclusive benefits, support and expert advice. Theseinclude an onboarding programme that covers legal administration, logistics,payment processes, account management and buyer support; advice and mentorshipon subjects such as product development, pricing, customer insights, and stylesand silhouettes; and the opportunity for the winners to have their designsstocked at Lane Crawford, both in-store and online, along with help to developspecial capsule collections and projects, and exposure through Lane Crawford'smarketing channels.

About Lane Crawford

Foundedin 1850, Lane Crawford is an iconic luxury department store with a proudheritage that spans 170 years and has served more than six generations ofChinese and international customers since that time.

LaneCrawford constantly evolves its product offer, experience, and services --adapting to customer expectations of the 21st century, as a global omni-channelfashion and lifestyle retailer. 

Withseven strategically placed physical stores in landmark city locations acrossHong Kong SAR, Beijing, Chengdu and Shanghai, customers are welcomed into aworld of more than 560,000 square foot. The curation of own-bought product delivers our customers the ultimateluxury edit across Womenswear, Menswear, Footwear, Accessories, Beauty &Wellbeing, Lifestyle, and Fine Jewellery. These immersive spaces are creativelydriven, and the teams are passionate about creating environments that givecustomers uplifting and unmissable moments of discovery. Throughout the seasons,customers are welcomed into a sensory experience that fuses fashion, design,art & music, whilst always being offered impeccable levels of service.

LaneCrawford is proud to be a luxury leader with a unique model within the region,in a market otherwise dominated by concessions and mono-brands. This modelenables Lane Crawford to present its own edit with credibility, authority, andinventiveness.  The company's buying,creative, and marketing teams work directly with their brand partners to createinnovative and exclusive programmes that are unique and relevant for theGreater China market.

Asan iconic and trusted brand in Greater China and one of the world's oldestdepartment stores, Lane Crawford is a part of The Lane Crawford Joyce Group,Asia's premier fashion retail, brand management and distribution group, whichalso includes cutting-edge fashion boutique Joyce; fashion footwear, handbagsand accessories specialist Pedder Group; and fashion, beauty, and lifestylebrand management and distribution business ImagineX Group.