HONG KONG, CHINA - Media OutReach - 13 July 2020 - COVID-19has changed the way companies around the world conduct their businesses. As anall-rounded IT company focusing on digital marketing and SEO service ,  i-Maker has been able to observe first hand that the vastmajority of businesses like restaurants, event organisers and more have beenhit hard. So i-Maker offers a packaged IT and digital marketing service. From website design to app development; from searchengine optimization to applying forGovernment fundings like TVP, BUD. But no matter how awful the situation might seem, there's always away around it for businesses who are willing to adapt and pivot their means ofpromotion to meet the needs of customers.

So how has the approach to marketingchanged?

Traditionally,businesses have a high affinity for marketing strategies that are much moreproduct and service-centric to drive more conversions and sales, the goal hasswitched to brand awareness. When it comes to allocating marketing budgets tosocial media platforms, businesses who are willing to pivot their approach areturning to the digital landscape. Businesses own their digital channels andinfluencers are all great investments for this purpose.

Using "Support Marketing" toposition businesses' brand

Undoubtedly,during a pandemic much of this huge audience isn't looking to make hugepurchases or sign up for new plans. Above all, they're looking for support in atime of need. But marketing has always been about providing value. Businessescannot stand out if they are not directly driving sales.

Navigating the digital marketing presence during a pandemic is about creatingcontent that will make people's lives easier in some way or another. Businessesneed to find new ways to connect with people, educate them and even justentertain them. By humanising the approach and carefully crafting the brandmessage to implicitly (or even explicitly) suggest that the brand is there forpeople throughout the crisis, businesses will be remembered favourably whenthings improve. Fluid, sensitive and transparent content that provides atangible benefit to people's lives is how smart businesses are turning todigital marketing for everyone's advantage.

Beingable to say that "we were there for you" when times were rough andthen adapting the businesses' message back to one that helps them remarketcontacts and a new audience is key. It will be instrumental in transitioningall the brand awareness that the businesses gained during the pandemic towardsnew conversions and sales. Besides, aspects of digital marketing like SEO areinherently long-term strategies. Investing in digital marketing now ensuresthat in time, the businesses will thrive and come out on top of thecompetition.