SINGAPORE- Media OutReach - 9July 2020 - We live in the age of digitisation where technology continuesto enhance productivity and efficiency across multiple aspects of life.

Today,smart homes are a reality thanks to the immense array of home living solutions.For home appliances manufacturerWhirlpool, smart living includes a combination of independence andself-care alongside technology-backed home solutions. 

Withstaying at home as one of the many new norms born out of recent health measures,Whirlpool has ramped up its efforts to democratise smart living for homeownersin Singapore.

Smart Tech Across Multiple Aspects of HomeLiving

Not only isa smart home furnished with technology-backed home appliances, but thesesystems should save energy and money as well as reduce the risks of electricalhazards. 

Whirlpoolhas tapped on automation and equipped their appliances with 6th Sensetechnology that innovates to provide intuition and simplicity of use to helphomeowners enjoy a better quality of life. 

Today, withquality as the cornerstone of their brand, Whirlpool's EverydayCare range consists of cost-effective home appliances which havebeen carefully manufactured to give homeowners a peace of mind with superiorperformance and ease of use even as they stay home more in the newnormal. 

Everyday Care channels innovation into daily living. Withheightened durability, functionality and ease of use, Whirlpool's mission is toempower people by freeing up their time, to let them make the most of it andenjoy it at best.

Optimising Home Cleanliness with Technology 

ForWhirlpool, a smart home is a clean home.

This year,the home appliances manufacturer unveiled Freshcare+ - a new line of hygienecare laundry solutions. Freshcare+ keeps laundry bacteria-free and fresh for upto 6 hours after the washing or drying cycle ends and saves busy homemakers thehassle of having to unload their clothes urgently as they juggle householdchores and elderly or childcare. 

Similarly,their technology-backed dishwasher lets fatigued homeowners take the load offwith an intricate Sani-Rinse function to keep all dishes spick and span bygetting rid of 99.99% bacteria.

Theirbuilt-in ovens have also been enhanced with superior pyrolytic cleaningperformance for effortless dirt removal by turning food residues to ash foreasy cleaning. Not to mention their ovens also incorporate a one-of-a-kind Cook4 function which lets users cook 4 different dishes at once without having todisrupt the unique taste and flavour of the ingredients.

Healthy Bodies and a Healthy Home 

In the ageof digitisation, home innovations should make our lives easier and our bodies healthier.

Whirlpoolpresented a range of state-of-the-art refrigerators that maintain 12 Days ofgarden freshness. Powered by a 6TH SENSE® IntelliSensor and SealFreshtechnology, their refrigerators keep all items in the most optimal environmentfor absolute freshness.

This way,homeowners can enjoy garden-fresh groceries in the comfort of their ownhomes.

Smart Living with Simple Acts of Care

"Whirlpoolhas a 108 year history of leading through challenges and we are leveraging ourleadership position to support our employees, consumers and communities duringthis difficult time while driving our business forward," mentionedWhirlpool Chairman and Chief Executive Officer Marc Bitzer.

Beyondbuilding smart homes, Whirlpool's EverydayCare initiative seeks to empower users with smart technologies. Ineducating and making technology-backed appliances accessible for all, Whirlpoolaspires to build smart cities across the globe.

"Ourstrong performance in the first quarter reflects the hard work of ouremployees, our relentless focus on delivering on our commitment to consumers,and the resilience of our business. Our fixed cost discipline and strongliquidity position enable us to weather this crisis and emerge in a position ofstrength." 

For more information, please contact RodrigoSalamoni, Director of Marketing by emailing rodrigo_salamoni@whirlpool.com.