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Award-winning Angolan beer sets sights on Chinese market.
SHANGHAI, CHINA - MediaOutReach - 06Nov 2019 - Only three yearsafter its launch, Angolan beer brand Luandina won an international gold medaland, this week, attended the China International Import Expo(CIIE) highlighting the brand's global expansion.
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The medal was handed down by the MondeSelection, an annual international award based in Brussels dedicated to findingthe world's highest quality products.
Luandina, Angola's first 100% native beer brand, won the gold quality label, one ofthe four rankings available -- similar to the Michelin-star rating system.
The company is owned by Angolan beverage giantSodiba, a private venture run by Africa's most successful investor Isabel dosSantos.
Luandina's name comes from a feminization of Angola's capital Luanda, andreceived the gold quality award from Monde Selection in Rome earlier this year.
On 5 November, dos Santos represented Sodiba atthe CIIE, underlining the global impact Angolan beer is making.
Luandina was established in 2016, and startedexporting to China and other countries in 2018.
It faced stiff competition in the form of Cuca,the country most well-known beer brand established by Portugal during itscolonisation of the southern African country.
Despite these challenges, Luandina has alreadyhas a gold medal under its belt, and the Chinese market in its sights.
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