Esports in Beijing: DHL brings Intel Extreme Masters tournament to China

November 06, 2019 - 09:27
Esports in Beijing: DHL brings Intel Extreme Masters tournament to China

  • FirstIEM stand-alone tournament in China
  • DHLis responsible for the event logistics as part of its partnership with ESL
  • Eightworld-class CS:GO teams will be competing for a total prize pool of US$250,000and a point towards the Intel Grand Slam

BONN, GERMANY - Media OutReach - 7 November 2019 - FromNovember 7 through 10, 2019, Beijing will be hosting the top-flight esportsevent -- the Intel Extreme Masters (IEM). Eight of the best teams in the worldwill be competing in the tactical shooter Counter-Strike: Global Offensive(CS:GO). As Official Logistics Partner of ESL, of which the IEM is part, DHL isresponsible for the event logistics in Beijing. This includes transporting allof the stage equipment as well as the teams' gaming chairs, for example.


"We are proud to be able to play our part in thefirst stand-alone IEM tournament in China as a partner, helping to deliverexciting esports moments." says Arjan Sissing, Head of Brand Marketing at DHL. "Thedemands placed on the top players are immense, and to reach the apex of theirgame they require extreme concentration, tactical and teamwork skills. It isprecisely this combination of speed, precision and passion which reflects DHL'svalues."


IEM Beijing-Haidian 2019 will be held at theBeijing University Students' Gymnasium of Capital University of PhysicalEducation and Sports. The tournament is being co-hosted by Intel and theworld's largest esports company, ESL. Having taken its first steps into Chinain 2009, the Intel Extreme Masters is celebrating its tenth anniversary in thecountry in this year. It is also the first time that IEM is being held as astand-alone event in China. Last year it was part of the China DigitalEntertainment Expo & Conference (ChinaJoy) in Shanghai. The winning team inthe final on November 10 will take home US$250,000 in prize money and will alsoearn a point toward the Intel Grand Slam, with a prize pot of US$1 million atstake.


As part of its partnership with ESL, DHL istransporting a total of 770 tons of stage equipment and 1,050 gaming chairs tothe seven venues in Europe, the US and Asia in 2019, covering a distance of44,500 kilometers. Together, the monitors being transported cover an area ofalmost 4,500 square meters -- the equivalent of eleven basketball courts.


"Every tournament location has its uniquechallenges and requirements to which logistics must be precisely tailored. Thatis why DHL is the Official Logistics Partner of ESL, drawing on decades ofexpertise in event logistics to deliver amazing esports experiences for fansaround the world," added Sissing.


In addition to its partnership with ESL, DHL hasa host of top-class partners in sports, lifestyle, fashion and culture. Theseinclude Formula 1 and Formula E, football clubs such as FC Bayern Munich andManchester United, the Rugby World Cup 2019, and also a number of Fashion Weeksand Leipzig's renowned Gewandhausorchester.


You can find the press release for download aswell as further information on


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