Fashion Startup Partners with CleverTap to Extendits Dominance in the $2+ Billion Online Clothing Rental Market^[1]

SINGAPORE - Media OutReach - 6 November 2019 -  CleverTap, the leading AI-powered customer lifecycle, and user retentionplatform, today announced that online fashion leader Style Theory has realized a 3x increase in subscriber conversions since deployingCleverTap.

Founded in 2016 by Chris Halim and RaenaLim, Style Theory is Southeast Asia's largest fashion rental subscriptionplatform with over 30,000 designer outfits from more than 250 internationaldesigner brands.  As a provider ofsustainable fashion consumption, Style Theory is focused on reducing waste andpollution in the clothing and textile market. 

Style Theory has over 100K mobile appusers who rent apparel and designer bags each month, exchanging their unusedbags and apparel to receive attractive payouts. CleverTap's mobile marketingautomation provides Style Theory with a real-time view of its customers'journey and enables a highly personalized mobile user experience from theinitial sign-up. The result is that Style Theory has a deeper relationship withits customers, higher retention rates, increased customer loyalty, and positiveword-of-mouth.

"While acquisition is important for us atStyle Theory, retention is what helps us grow consistently. CleverTap'send-to-end mobile marketing platform helps us boost our key conversion ratesand maximize customer lifetime value, making it the most powerful piece of ourgrowth stack," said Sreeram Rajendran, Head of Growth at Style Theory. "Byknowing where in the customer lifecycle a user is most likely to engage, we canbuild campaigns that deliver contextual and meaningful engagement."

With CleverTap's omni-channel marketingcampaigns working for them, Style Theory experienced a 3x boost in high-intentshoppers converting to paying subscribers--as compared to users who were notengaged via any channel.

"The fashion industry is one of the mostdynamic industries in the world, and Style Theory is solving a real problem forconsumers by building a community of users who are passionate about sustainablefashion," said Anil Menghani, VP -- APJC Region at CleverTap. "With CleverTap,Style Theory is maximizing not just its subscriptions, but also the customerlifetime value. With positive bottom-line growth, Style Theory is positioned tobe the market leader in South East Asia--where the industry is growing annuallyat over 11.4 percent."

For more information or to schedule apersonal demonstration, please visit clevertap.com.

About CleverTap

CleverTapis the leading customer engagement and retention platform that helps brandsmaximize user lifetime value. Over 8,000 brands around the world--including Vodafone, Star, Sony, Discovery, FandangoLATAM, Carousell, and Gojek--trust CleverTap to help them improve userengagement and retention, and  growlong-term revenue. CleverTap is backed by leading venture capital firmsincluding Sequoia India, Tiger Global Management, Accel, and Recruit Holdings,and operates out of San Francisco, Seattle, London, Singapore, and Mumbai. Formore information, visit clevertap.com or follow them onLinkedIn and Twitter.