Increased Interest in Joining Start-ups Among Jobseekers: CareerBuilder Singapore’s Employer of Choice Survey 2018

January 30, 2019 - 03:24
Increased Interest in Joining Start-ups Among Jobseekers: CareerBuilder Singapore’s Employer of Choice Survey 2018

  • More than2 in 3 surveyed indicated interest and willingness to work in Start-ups
  • Effortsof companies who offer holistic employee packages and work culture pay off asTop 10 Employers of Choice see minor shifts

 

SINGAPORE - MediaOutReach - 30 January 2019 - As thecompetition heats up between organisations to attract and retain talent in thetight labour market, companies who have consistently invested providingattractive employee packages as well as a strong work culture remain Employersof Choice. The interest and willingness to work for Start-Up companies is alsoseeing a steady increase. These are among the key insights from CareerBuilderSingapore's Employer of Choice Survey 2018, which saw over 3,000 respondents.

 

"As companiesrecognise the importance to position themselves as Employers of Choice, theprocess will take time. Organisations who make the conscious effort to understandthe attitudes of their employees, so that in turn they are able to cultivate aworkplace culture and develop an appealing employer brand, will have anadvantage in attracting and retaining talent in the long run," said Premlesh Machama, APAC Region Presidentof CareerBuilder Singapore.

 

Building aReputation and Work Culture Pays Off

Minimal changes wereseen among the employers that respondents want to work for, or remain at. TheTop Private Employers of Choice remained the same for 2017 and 2018, withtech-giant Google in top place for the fourth consecutive year. As forGovernment/Government-linked Employers of Choice, Monetary Authority ofSingapore and Singapore Tourism Board retained their titles as first and secondin the category. The Top 10 Start-up Employers of Choice saw Carousell andRedmart at the first and second places for the third year running, whileHonestbee rose one position to third place.

 

Similar to previousyears, remuneration remainsimportant -- 88% of respondents said that the top trait of an Employer of Choicewas "offers attractive pay, bonuses, and other monetary compensation". This wasfollowed closely by "offers good careergrowth and opportunities", which was selected by 87.7% of respondents.

 

However career growth and culture-related reasons appeared to be more important to warrant achange of jobs.  The lack of careergrowth was cited by 66.1% of the respondents as the top motivation to switchjobs, followed by unhappiness with superiors (44.9%) and "an unfriendly workculture" (43.7%).


Increased interestin Start-ups

Working for astart-up company continues to be popular, as 69% of respondents cited theirwillingness and interest to do so, steadily increasing from 59% in 2016, and68% in 2017. Compelling reasons include a perceived availability of learning opportunities (82%), theability to work closely with a group of passionateand enthusiastic colleagues, and an exposure to a wide spectrum of job roles.

 

Those who would notwork in a start-up company cited the lackof job security as the business may fail as the top reason (78%), more sothan getting a relatively lower pay (61%). 

 

Other key findings in the survey include:

  • Healthcare andMedical Jobs preferred over Finance: The most preferred industrywas Healthcare/Medical (21.1%), followed by Government and Education/Trainingindustries. Banking/Finance/Investment fell five places from 1st tothe fifth.
  • More realistic expectations among fresh graduates: Possibly a resultof the slower economy and tighter employment market, there is a fall in salaryexpectations compared to 2017's results. More respondents (27.4%) chose"S$2,500 -- S$2,999" as their expected salary range, compared to 2017 where respondentschose an expected salary range of $3,000 to S$3,500. A slightly higherpercentage of fresh graduates indicated "five years" as their expected time tobecome a Manager, as compared to "three years" in 2017's results.  
  • Staying with employersfor the long run: Contrary to the common belief that graduates are jobhoppers, this year's results suggest that they desire to remain with theemployers for the long run. More than half (55.1%) of graduates expect to changejobs no more than twice in the next 10 years.             


The Employerof Choice Survey 2018 was conducted between May to October2018, among over 3,000 working adults as well as tertiary undergraduates, aged16 years and above. For more details on the Employer of Choice Survey 2018or to find out more about CareerBuilder Singapore, please contact sg.enquiry@careerbuilder.com

 

About CareerBuilderSingapore

CareerBuilder Singapore is part ofthe CareerBuilder family - a US recruitment giant and a global leader in thehuman capital solutions. Today, CareerBuilder has a global presence in morethan 60 markets and over 2,800 employees worldwide. 

 

CareerBuilder Singapore has a teamof more than 80 well-trained professionals. Our expertise is in working withtop employers across industries to help them with their recruitment process -from acquiring to hiring. Coupled with our global resources and expertise inthe Southeast Asian talent recruitment arena, it helps us stay ahead of theindustry curve. 

 

CareerBuilder Singapore seeks toprovide our clients with an end-to-end delivery. Our expertise and experiencesinclude (but are not limited to):

  • Innovativeready-solutions that can be fully customised to your unique business needs
  • Integrativemarketing
  • Creativeservices
  • Clientmanagement and fulfilment
  • Productspecialisation


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