Starting with Biodegradable Packaging in Time for Christmas 

HONG KONG, CHINA - Media OutReach - November 29, 2018 - LaneCrawford, Asia's iconic department store, is proud to be the first luxuryretailer in Asia to provide non-toxic, biodegradablepaper packaging.

With the issue of environmental waste high on itsagenda, Lane Crawford is launching 100% biodegradablepaper packaging across all Hong Kong stores in time for the Christmas shopping season, enablingcustomers to make the "Share the joy of Giving" experience more responsible.

Every year, Lane Crawford gives out around 3 millionpaper bags and gift boxes. By switchingto easily recyclable and biodegradable packaging materials, Lane Crawford is committedto leading the way in sustainable initiatives.

"These eco-friendly shopping bags and gift boxes offerour customers the opportunity to take positive action on the issue ofsustainability. Improving paper recycling and reduction throughout our supplychain has been a key focus for us", said AndrewKeith, President of Lane Crawford. "We have been looking at every aspect ofour business to see how we can use innovation, technology and creativecollaboration to reduce our impact and build a stronger connection with ourcustomers, brand partners and the world in which we all live. Changing ourpackaging is just the beginning".  

The new shopping bags remain in Lane Crawford'ssignature bronze colour, but are now made of FSC* certified paper, sourcedfrom responsibly managed forests, helpingto ensure our forests are alive for generations to come. The new gift boxes also contain FSC certified lining made with 80% recycledcontent. Bags and boxes are printed withwater-based inks and varnishes in a bid to reduce the use of chemicals, while magneticclosures previously used within boxeshave been replaced with 100% cottonweaved ribbon, allowing boxes to bewidely recyclable.

The new and improved packaging has been launched atall Lane Crawford stores in Hong Kong and lanecrawford.com on November 7, 2018,and will roll out in all China stores by February 10, 2019.

Lane Crawford acknowledges that the global wastesystem is imperfect and has made these changes so that wherever its packagingturns up, it leaves as little impact on the planet as possible. Through thisoverhaul, Lane Crawford is taking a stand on the global waste pandemic, andplanning to bring its customers, community and employees along with them onthis journey.

Editor's Note

About FSCcertified paper

FSC is a global forest certification system that allowscustomers to identify paper, wood and other forest products from responsiblymanaged forests, with the FSC 'tick tree' logo. FSC has ten principles for responsible forest management, includingmaintaining, conserving and restoring ecosystem services, maintaining orenhancing the social and economic wellbeingof workers and upholding Indigenous Peoples' legal and customary rights ofownership. In order to achieve FSCcertification, there must be a forest management plan in place to ensurecontinuous performance improvements are met andall ten FSC principles are upheld.

Further information on Lane Crawford packaging

Lane Crawford has redesigned all paper packaging and gift wrapping with 100% biodegradablematerials and aims to reduce the usage of plastic for packing furniture,oversized or fragile items. Newgift boxes have the same FSC certified paper with water-based ink and varnish,with FSC certified grey board that has 80% recycled content. The double-sidedtape used for internal adhesive and sticker has beenreplaced with a non-toxic adhesivewhich is ROHS compliant, meaning the use of hazardous substances is strictly controlled.  Gift boxes will be affixed with 100% cotton grosgrain weaved ribbon which replacedthe magnetic closure- ensuring the box is now widely recyclable.

About Lane Crawford

Founded in 1850, LaneCrawford is an iconic luxury department store driving a "connected commerce" strategyfocused on creating a seamless shopping experience across its physical storesin Greater China and its global online store.

With more than 600,000square feet of retail space, Lane Crawford has 10 points of sale across HongKong, Beijing, Shanghai and Chengdu. With a digital flagship store, purpose built for China while also shippingglobally, Lane Crawford is China's first luxury omni-channelfashion retailer. Featuring the largest designer portfolio across Womenswear,Menswear, Cosmetics, Home and Lifestyle, and Fine Jewellery in the region, LaneCrawford showcases more than 800 international brands.

Lane Crawford is unique forits wholesale model and direct brand partnerships in a market otherwisedominated by concession models. Thisenables Lane Crawford to present its edit with authority in creative storeenvironments fusing fashion, design, art and music, and extend elevated levelsof personalised service. Regarded as an industry benchmark for innovation inretail concepts and creative, Lane Crawford holds a number of prestigious international awards including TheNational Retail Federation's International award selected by global industryleaders.

Lane Crawford is a part ofThe Lane Crawford Joyce Group, Asia's pre-eminent luxury lifestyle groupspecializing in fashion retail, brand management and distribution whichincludes iconic, luxury department store Lane Crawford, cutting edge fashion boutique Joyce, fashion footwear, handbags andaccessories specialist Pedder Group, retail, brand management and distributioncompany ImagineX and all channel retailplatform Walton Brown. 

The Lane Crawford JoyceGroup operates luxury department stores and boutiques, free-standing brandedstores and e-commerce and omni-channeloperations. It has leadership positioning in designer womenswear, menswear,shoes and accessories, cosmetics, home and lifestyle, and fine jewellery. It works with more than 1,500international fashion brands -- including 35 brands under exclusive distributionpartnerships.

With more than 168 years oftrading experience in the region, each of The Group's companies is acknowledgedas a pioneer in its space, being first to market with designer and luxurybrands, and building brands' businesses through dynamic partnerships andcollaborations. As of September 2015, the Group operates more than 450 pointsof sale across 50 cities in Greater China and South-East Asia, with a totalretail space of more than 2,000,000 square feet.