SINGAPORE - Media OutReach - 16 July 2018 - Etiqa,Singapore's leading online insurer, launched its first-ever chatbot to create abetter customer experience for insurance buyers, making its services availablethrough the Google Assistant -- a first in the local insurance industry.

Etiqa Insurance hasdeveloped its own chatbot, Trix, to address customer needs in real-time throughintuitive and personable conversations. This is now integrated in theinnovative insurer's website as well as in the Google Assistant. Just say "HeyGoogle, talk to Etiqa Insurance", and your Google Assistant will connect you toTrix to answer enquiries related to different types of insurance products underTravel, HDB Fire, Home and Maid. Customers can also get quotations and purchaseselected products through Trix on Etiqa's website.

"Insurance has beenperceived as confusing because of complex policy wordings. In our commitment tohumanise insurance, customers can have their questions answered in real timefrom the comfort of their homes by simply using voice commands," said DennisLiu, Head of Business Transformation and Technology of Etiqa InsuranceSingapore. "By leveraging on AI capabilities, the chatbot is a smart andintuitive way to provide information and solutions to our customers with evengreater convenience and speed."

For now, EtiqaInsurance is giving away a complimentary Google Home Mini with every purchaseof the newly launched Tiq Home Insurance (5-year plan) during its promotionallaunch.

As an insurer known forits disruptive innovation, Etiqa Insurance has proved its ongoing commitment tohumanise insurance through its innovative business and technology initiatives.Acclaimed as the 'Most Innovative Finance Firm -- Singapore 2018' at the 2018World Finance Markets, Etiqa Insurance constantly finds ways to enhancecustomer experience by leveraging on technology.

For moreinformation, please visit www.etiqa.com.sg.

Etiqa Insurance-- A Singapore Insurance Company with Asian and International Expertise

Etiqa Insurance Pte. Ltd. isa licensed life and general insurance company registered in the Republic ofSingapore and regulated by the Monetary Authority of Singapore (MAS). In July 2017, Fitch affirmed the company's "A-" rating for itsfinancial strength and stable outlook.  

Etiqa has been protecting Singaporeans since 1961 witha range of general insurance solutions that constantly evolve to meet theirever-changing needs. As the appointed insurer for the Housing Development Board(HDB) Fire Insurance Scheme in Singapore, we have been protecting homes since2009. In August 2014, we added a comprehensive suite of life insurancesolutions to our stable of products.

Etiqa is owned by Maybank Ageas Holdings Berhad, ajoint venture company that combines local market knowledge with internationalinsurance expertise. The company is 69% owned by Maybank, one of Asia's leadingbanking groups with more than 22 million customers worldwide in 20 countries;and 31% by Ageas, an international insurance group with 33 million customers across16 countries and a heritage that spans over 180 years, with a focus to provideworld class insurance solutions to consumers in Europe and Asia through marketleading joint ventures.

At Etiqa, we believe in our brand promise ofhumanising insurance, by placing people over policies in everything we do. Weare passionate about helping Singaporeans protect themselves and their lovedones today and helping them plan for a financially secure tomorrow.