HÀ NỘI Right after Việt Nam's fourth wave of COVID-19 was put under control at the beginning of March, travel agencies in Hà Nội started offering various products at favourable prices to attract tourists.

VGreen Club (of the Hà Nội Travel Agents Association) recently launched a driving tour product themed 'Northwest – Season of Orchid Blooms', which attracted 1,000 people to the first trip kicked off on March 12.

VietSense Tourism Company has hosted a group of 100 people for a tour that departed on March 6, while Vietravel branches in the north have sold tours to 300 visitors since the beginning of March.

People prepare to join a caravan trip from the National Museum of Vietnamese History to northwestern provinces themed Northwest – Season of Orchid Blooms. Photo baotintuc.vn

Inside Hà Nội, relic sites have seen a surge of guests in the first days after opening again.

Nguyễn Thị Bích Thủy, head of Hỏa Lò Prison Relic Management Board, said though the number of visitors is not as high as the period before the fourth wave of the pandemic, the prison has hosted many groups of guests at day and night.

“During the Week of Áo Dài (between March 1 and 8), Thăng Long Citadel Complex welcomed hundreds of visitors from all over the country,” said Nguyễn Thị Yến, head of Guide Department of the Thăng Long – Hà Nội Heritage Preservation Centre.

The Hà Nội Tourism Department is planning promotion policies together with airlines and travel agents.

“Promotion policies will not only focus on cutting prices but more importantly focus on the quality of product, services and bring fresh experiences to tourists,” Đặng Hương Giang, director of Hà Nội Department of Tourism.

Phùng Quang Thắng, director of Hanoitourist Company, chairman of Hà Nội Travel Agents Association, said the association has hosted various training classes for building tourism products with sustainable features.

VGreen Club established by the association will work with the National Museum of Vietnamese History to host new a product – exploring the culture and history of localities from Hà Nội to other provinces.

Nguyễn Văn Tài, director of VietSense Company, said the company is planning more new tours in March and preparing for the peak season of April 30 - May 1 vacation and summer holidays.

"Our new tours will not only focus on key markets in the central and Central Highland regions but will bring new experiences to tourists,” Tài said.

In April, the Hà Nội Investment, Trade and Tourism Centre will run the Hà Nội Tourism Promotion Festival.

The Hà Nội Tourism Department will work with Hoàn Kiếm District, Sơn Tây Town and Mỹ Đức District to build tourism products bearing Hanoian features.

The first will be 'Hà Nội – 12 Seasons of Flowers' to draw domestic tourists first and then international visitors when international air routes resume. VNS