The beach in Đà Nẵng is a popular site among tourists. The central city has been seeking promotion in Japan. — VNS Photo Công Thành

ĐÀ NẴNG — The central city’s tourism promotion centre has inked an agreement on tourism promotion in Japan with Sunrise Group Asia (Sunrise Đà Nẵng) company, looking to expand to new tourism markets in the future.

The centre said the agreement, which was signed last week, aims to support Japanese tourists and promotion programmes of Đà Nẵng in Japan.

Sunrise Group Asia company will jointly co-operate with the centre to update tourism products and services, while providing information on destinations in Đà Nẵng through two social networks – Danang Fantasticity and Sunrise Danang – to all cities in Japan.

The company will record feedback from Japanese tourists about tour services in Đà Nẵng that would help the central city improve its products. It’s expected that the website Danang Fantasticity will be published in Japanese soon.

Sunrise Danang was founded by two young Japanese, Kenta Kawano and Taiki Iida, to support Japanese expats and tourists as an information channel.

The co-operation would also create a chance for Đà Nẵng’s tourism industry to approach a sustainable and luxury market in Japan amid the continuing COVID-19 epidemic.

Japan is a focus for Đà Nẵng’s tourism, with 180,000 travellers coming to the city in 2019.

The number of Japanese tourists to Đà Nẵng experience annual average growth of 15 to 20 per cent.

Đà Nẵng also opened its liaison offices in Tokyo and Yokohama to boost tourism, trade and investment between the two localities. 

An overview of Sơn Trà peninsula in Đà Nẵng. The city attracts tourists with sea, beach, mountains and river. — Photo courtesy Chopper Tour

Local airlines have operated direct air routes to connect Đà Nẵng with Narita, Osaka, and a chartered flight to Nagoya.

Japan plans to open a Consulate General in Đà Nẵng to boost tourism and exchanges between Japan and the central city later this year.

The Japanese language is also being taught in some junior secondary schools following the city’s foreign language teaching programme for 2012-20.

Route Inn Group opened its first hotel project with total US$18 million investment in Đà Nẵng in 2017. — VNS