SINGAPORE - MediaOutReach - 16 May 2019 - ERA Realty Network (ERA) has been awarded the highest industry'shonour -- the "five-star" distinction in the "Real Estate Agency Single Office" category -- during the AsiaPacific Property Awards gala dinner at The Marriott Marquis Queen's Park,Bangkok, held on the 14th -15th May 2019. Widely recognised as a world-renownedmark of excellence, ERA has emerged the top amongst the award winners in theAsia Pacific regions.
ERA Chief Operating Officers Mr Marcus Chu and Ms Doris Ong receiving the award during the Asia Pacific Property Awards gala dinner at the Marriott Marquis Queen's Park, Bangkok
Organised bythe International Property Awards, the Asia Pacific Property Awards is consideredthe largest, most prestigious, and widely recognised programme throughout theregion. Now in its 26th year, the awards recognise the region most outstandingreal estate organisations and trailblazing property professionals from aroundthe globe who have been redefining industry standards through the pioneering ofreal estate concepts and services.
The AsiaPacific Property Awards 2019-20 nominees were judged by an independent panel ofover 80 industry experts, with judging focuses on the nominees' commitment tosustainability, design, quality, service, innovation, and originality. Thepanel is chaired by Lord Caithness, Lord Best, The Earl of Liverpool, and LordThurso; all of whom are the members of the House of Lords in the UK Parliament.
"Winning thefive-star Asia Pacific Property Awards is a tremendous recognition as it iswidely recognised as a world-renowned mark of excellence. This prestigiousaward is an assurance to everyone that we provide excellent support to ouragents and it also gives our customers peace of mind that they are dealing witha reputable real estate agent. Besides, it is also a testament to the company'smission to become the real estate agency of choice for both salespersons andcustomers alike," said Mr Jack Chua, Chief Executive Officer of ERA.
Headquarteredin Singapore, ERA has been redefining industry standards through the pioneeringof real estate concepts, technologies, initiatives and services since itsinception in 1982. ERA currently has a presence in 10 countries with a total of633 offices and 17,757 associates throughout the Asia Pacific region namely:Singapore, Cambodia, China, Indonesia, Japan, Korea, Malaysia, Thailand,Taiwan, and Vietnam. Its current agent strength in Singapore stands above 6,800agents.
With the recentacquisition of the master franchisor for Indonesia and the direct ownership ofthe master franchise in Thailand, ERA continues to strengthen its presence inthe Asia Pacific region. ERA has also acquired a new commercial property inSingapore to further harness its leadership position in the region. With thenew building, ERA also becomes the first and only real estate agency inSingapore to own a building.
Serving asthe head office of ERA Asia Pacific, this new full-fledged agent-service hub --named the ERA APAC Centre -- is capable of supporting its strong network and to facilitatebetter collaboration with teammates across the region. With a gross floor areaof more than 45,000 sq. ft., this hub will spot a premium agent lounge formeeting and recruitment purposes, 2 training theatres, numerous training rooms,agency services, F&B outlets and shops; as well as dedicated and co-sharingworkspaces.
The Merger of Innovation AndMarketing
One of thekey reasons behind ERA's spectacular win is its wide-ranging digital innovations,one of which is the award-winning i-ERA mobile app. From the intuitive displayof the training calendars, to comprehensive floor plans and charts, to allowingseamless personalisation of marketing templates, this mobile app allows ERAsalespersons to access any information they need on-the-go.
Anotheroutstanding feature of the app is the most-updated financial calculators thatcan help potential home buyers gauge their Total Debt Servicing Ratio (TDSR) orMortgage Servicing Ratio (MSR), and assess the amount of Additional Buyer'sStamp Duty (ABSD), Seller's Stamp Duty (SSD), mortgage repayments and interestpayable.
Also greatlyhelping its agents to do their work is the ERA 24/7 PropWatch. This freelisting tool maximises the reach and efficiency of ERA salespersons by keepingthem informed with the latest property transactions in the market. Clients canalso sign up for the service to get notifications on recent industry-wideneighbourhood property transactions and search for potential buyers or tenantsfor their property at no charge.
ERA also improvesthe search experience of the public with FindPropertyAgent.sg. With a smartalgorithm running on consumers' searches, this site allows consumers to findthe right agent for their property based on their preferred searchrequirements. The site also allows consumers to read genuine reviews, ratings,and awards attained by the agents. Besides benefiting the public, the portalalso generates free leads due to the prevalent use of the portal by homeowners-- an exclusive advantage unique to ERA agents only.
All these innovationshave been backed up with extensive company-level marketing efforts throughpublished press advertisements, television and radio interviews, podcasts aswell as various online marketing efforts in the form of posters and videos viatheir social media channels. These innovations and marketing efforts attractedmajor attention, improving ERA's online authority and brand visibility and ledto unprecedented audience buzz.
Headquarteredin Singapore, ERA Realty Network Pte Ltd (ERA) is a leader in real estate. Thecompany has been setting and redefining industry standards through thepioneering of real estate concepts, technologies, initiatives and servicessince its inception in 1982. ERA is a wholly-owned subsidiary of SGX MainboardListed, APAC Realty Limited. The Group has a vast network of offices throughoutAsia Pacific with over 17,757 associates from Singapore, Cambodia, China,Indonesia, Japan, Korea, Malaysia, Thailand, Taiwan and Vietnam.
In Singapore,we have over 6,800 associates providing a diverse range of professionalservices and solutions for: Private and HDB residential resale, residentialleasing, project marketing, commercial and industrial, property management,auction, valuation and research. Through Ultimate Training Programme, a seriesof specially curated training courses developed for ERA teammates, they areable to revolutionise their skills, equip themselves with the latest trends andinsights of the property market, and stay ahead of the competition. With closeto four decades of experience, extensive network and innovative technologicaltools, the company has secured innumerable dream homes for its customers inSingapore and around the world.
Recentaccolades are testaments to the company's diligence - ERA was awarded TopProperty Agency by Influential Brands; Most Innovative Real Estate Agency bySBR Listed Companies Awards; Favourite Real Estate Agent (Gold) Award by ExpatLiving Readers' Choice Awards; and also Marketing Agency Excellence Award atEdgeProp Singapore Excellence Awards in 2018. For more information, visit https://www.era.com.sg
ERA Realty Network Pte Ltd
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About International Property Award
TheInternational Property Awards recognises the industry's best residentialproperty professionals from around the globe. They celebrate the highest levelsof achievement by companies operating in all sectors of the property and realestate industry. An International Property Award is a world-renowned mark ofexcellence.
The awardsare split into regions covering Africa, Asia Pacific, Arabia, Canada,Caribbean, Central & South America, Europe, UK and USA. Participants enterat their relevant national level and are judged by a panel of well-respectedexperts representing well-established professional bodies from differentcountries.
Companiesselected as winners are then invited to attend an awards dinner and have theright to use the prestigious logo in their daily marketing activities. For moreinformation, visit https://www.propertyawards.net.