Measures needed to promote Điện Biên's tourism potential

May 06, 2024 - 14:13
A large number of visitors have flocked to the northern province of Điện Biên, especially to the special national relic site of Điện Biên Phủ Battlefield, in the days leading up to the celebration of the 70th anniversary of the Điện Biên Phủ Victory (May 7, 1954-2024).
Aerial view of Pha Đin Pass in Điện Biên Province. — Photo dulichdienbien.vn

ĐIỆN BIÊN — A large number of visitors have flocked to the northern province of Điện Biên, especially to the special national relic site of Điện Biên Phủ Battlefield, in the days leading up to the celebration of the 70th anniversary of the Điện Biên Phủ Victory (May 7, 1954-2024).

According to the provincial Department of Culture, Sports and Tourism, Điện Biên City welcomes about 5,000 visitors each day, even double on peak days as the locality is busting with celebration activities.

Chairman of the provincial People’s Committee Lê Thành Đô said the completion of the upgrade and expansion project of Điện Biên Airport and the reopening of direct flights to the two national largest economic hubs of Hà Nội and HCM City have facilitated transportation, investment attraction, and tourism development.

Tourism activities have developed rapidly in the locality, initially forming distinctive and diverse tourism products, he said.

Experts said Điện Biên's tourism industry has many opportunities for stronger growth, becoming a key economic sector in the coming time as the locality has been emerging as an attractive tourist destination in the northwestern region and the country in general.

Điện Biên also serves as a place for educating the revolutionary tradition to younger generations, they noted.

Vice Director of the provincial Department of Culture, Sports and Tourism Nguyễn Hoàng Hiệp underlined the necessary to improve the quality and effectiveness of historical relic sites in Điện Biên, thus upholding their value for tourism development.

It requires key solutions to create breakthroughs for the tourism industry, insiders said, adding that Điện Biên must develop distinctive products and seek ways to optimise its potential and advantages in boosting sustainable tourism development. — VNS

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