QUẢNG NAM — Quảng Nam Province, home of the Hội An Ancient Town UNESCO world heritage site, will launch a tourism stimulus programme next month to attract new visitors.

Nguyễn Thanh Hồng, director of the Quảng Nam Provincial Department of Culture, Sports and Tourism, said the "Quảng Nam Green Tourism Destination” stimulus programme will last until the end of the year.

Cầu Pagoda, an iconic tourist attraction in Hội An Ancient Town — Photo vietnamtourism.vn

The programme aims to attract more international and domestic tourists to the province, contributing to tourism business activities that will help achieve the year's social-economic targets.

The province's tourism attractions and businesses, including accommodations, travel agencies, transportation services, dining and shopping businesses will participate in the campaign. Airlines and social media influencers will also work to stimulate tourism in Quảng Nam.

The campaign's eco-tourism products and tours will highlight the natural beauty of Quảng Nam's mountains, forests, islands, and coastlines, alongside the province's well-established tourist sightseeing spots such as Hội An Ancient Town, the Mỹ Sơn Sanctuary, Chàm Island, the Trà Quế vegetable village and the Bảy Mẫu coconut forest.

In addition to domestic tourists, the programme will target new visitors from key international markets such as South Korea, China, Taiwan, Japan, Australia, Southeast Asia, India, the USA and Europe.

The program also intends to increase MICE (Meetings, Incentives, Conferences and Exhibitions) offerings to attract more business travelers to the province.

Tourists enjoy a fishing demonstration presented at the Bảy Mẫu Coconut Forest in Cẩm Thanh Village in Quảng Nam Province. — Photo bvhttdl.gov.vn

It also hopes to bring new guests to popular shows like Ký Ức Hội An (Hội An Memories) and tourism spots including VinWonders Nam Hội An, Hoiana Casino, the Phú Ninh Lake eco-tourism area and Đông Giang Heaven's Gate.

The OCOP (One Commune One Product) tourism product and the all-inclusive Free and Easy package, which includes flight tickets and accommodation in luxury hotels and tickets to sightseeing spots, will also attract more tourists to the province.

To provide the best experience for tourists, Vice Chairman of the Quảng Nam Provincial People's Committee Hồ Quang Bửu has requested tourism businesses to publicly disclose their price lists and sell products and services at the stated prices.

Bửu also emphasised that tourism products and services offered during the tourism campaign must be of the highest quality.

In 2023, Quảng Nam Province received over 7.5 million visitors, a 1.6-fold increase from 2022. Among them, there were nearly 3.9 million international visitors. The estimated tourism revenue reached nearly VNĐ8 trillion (US$327.5 million).

The province currently offers 845 accommodation establishments, for a total of 17,374 rooms. — VNS