Fourteen video creators and celebrities from six Asian countries at a press conference in Hà Nội. Photos coutersy of BHD Production

HÀ NỘI — A new reality show is set to take viewers on a journey through the rich cultural tapestry of Việt Nam.

Let's Feast Việt Nam, brought to you by BHD Production and Meta Company, in collaboration with the Việt Nam Ministry of Culture, Tourism and Sports' International Co-operation Department, will feature some of the most talented content creators and celebrities from across Asia.

With five thrilling episodes, Let's Feast Việt Nam promises to take viewers on a culinary adventure through the country's most tantalising destinations. Seven teams will battle it out in exciting challenges, showcasing the very best of Việt Nam's culture, cuisine and hospitality.

From the bustling streets of Hà Nội to the breathtaking natural beauty of Hạ Long Bay, and the vibrant city life of HCM City to the stunning beaches of Phú Quốc Island, Let's Feast Việt Nam is the ultimate guide to exploring the country.

"Let's Feast Việt Nam will help popularise culture tourism, one of 12 cultural industries that the Government is promoting," said Trần Hải Vân, deputy head of the International Co-operation Department at a press conference in Hà Nội. 

"The show's production takes advantage of the important role of tourism in economic development. Additionally, the government seeks to develop tourism in coordination with cultural and creative industries."

At the show, the contestants will create video clips of popular Vietnamese culture, tourism and cuisine for millions of followers on social platforms. 

"Tourism and cuisine are among the content to be produced and followed the most on our Facebook and Instagram," said Khôi Lê, Meta's Việt Nam national director. "Let's Feast Việt Nam is a rare chance for the creators to discover Vietnamese people and culture and popularise it to an international audience in a new way. The show is our continuing effort to develop a digital economy after the COVID-19 pandemic and build a national tourism brand."

From the left: Olivia Tan, Rocker Nguyễn and Hwang Joowon at the press conference.

The contestants are from Indonesia, the Philippines, Hong Kong (China), Taiwan (China), South Korea and Việt Nam. 

"I don't know what to expect at the very beginning of the show," said Miss Charm 2023 second-runner-up Olivia Tan from Indonesia. "I’m teamed up with Kaylee even though we just met here. She’s from South Korea, I’m from Indonesia, and we just met here in Việt Nam to become a team."

Miss Universe Việt Nam runner-up Thảo Nhi Lê and content creator food blogger Vũ Dino represent the Vietnamese team at the show. 

The winning team will be awarded prizes worth US$30,000. 

The show will be aired in July across Asia. VNS