A booth at the 11th Việt Nam International Advertising Equipment and Technology Exhibition being held at the Phú Thọ Indoor Stadium in HCM City. — VNS Photo

HCM CITY — The 11th Vietnam International Advertising Equipment and Technology Exhibition that opened in HCM City on Tuesday is showcasing many of the latest technologies in the industry.

The annual event has attracted over 60 exhibitors, who have brought machines for digital inkjet printing, photo printing, laser cutting, carving, and engraving; LED technology, advertising and display equipment, and others.

According to the organisers, due to the impact of the Covid-19 pandemic, the event is smaller this year than usual.

Speaking at the opening ceremony, Nguyễn Thanh Đảo, general director of Đông Nam Advertising and Commercial Promotion JSC, one of the expo’s organisers, said the expo is an opportunity for businesses to explore co-operation opportunities and technology transfer.

It also aims to cater to information demand from firms across sectors.

After being held many times in HCM City and Hà Nội, the expo has become an indispensable annual event for the local and international advertising community, he said.

Organised by the Vietnam Advertising Association, the HCM City Advertising Association and Đông Nam Advertising and Commercial Promotion JSC, the expo at the Phú Thọ Indoor Stadium in District 11 will run until October 23. — VNS