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Vietnam E-Pavilion launched to promote locally-made products

Update: December, 03/2019 - 08:15


The E-Commerce and Digital Economy Department ties up with owners of e-commerce platforms to launch the Vietnam E-Pavilion at a press briefing in HCM City on Monday. — VNS Photo

HCM CITY — The E-Commerce and Digital Economy Department has announced the launch of the Vietnam E-Pavilion on e-commerce platforms and deals for consumers on the country’s largest online shopping day, Online Friday, on December 6.

Đặng Hoàng Hải, the director of the department, said setting it up was a result of the close cooperation between his department and major e-commerce platforms in Việt Nam.

On Monday the department signed an agreement with Sen Đỏ Technology JSC and Viettel Post Corporation, the owner of e-commerce platforms and respectively, to launch the pavilion on the two sites.

Bùi Huy Hoàng of the the Vietnam E-Pavilion programme said the quality of all Vietnamese products is controlled by the Ministry of Industry and Trade to make buyers feel secure.

Setting up the Vietnam E-Pavilion is meant to help distribute prestigious Vietnamese products at low cost, enable local producers to diversify their distribution systems and promote their brands and enable consumers to buy goods directly from producers, he said.

The department will tie up with foreign partners for the Vietnam E-Pavilion on e-commerce platforms in other countries to help Vietnamese exporters sell their products directly to overseas consumers, he said.

Hải said Online Friday 2019 would involve the participation of over 1,000 brands with 50,000 items discounted by up to 70 per cent.

Transactions on the day are expected to top VNĐ2.5 trillion (US$107.7 million).

It will also involve Shopee, Tiki and Sanhangre besides manufacturing companies such as Oppo and Habeco, and distributors of genuine goods.

On sale will be essential goods for Tết, home appliances, technology products, cosmetics, fashion items, airline tickets, books, and stationery products.

Hải said the event this year would have many new features, including an e-voucher system to enhance the shopping experience for customers, with each e-voucher having a lucky draw code with prizes being two Vinfast cars, and the launch of the Vietnam E-Pavilion.

Customers buying vouchers could enjoy big discounts before the sale day and then use them to buy products online or offline on the event day, he said.

Besides, an e-commerce experience week is being held in Hà Nội, HCM City and Đà Nẵng to provide shoppers practical experience of online shopping, QR code scanning, voucher hunting, and others, he said.

E-payment solution companies such as ViettelPay, VnPay and ZaloPay would launch promotions and savings, he said.

This is the sixth year the event is being organised, and it has become Việt Nam’s biggest online shopping day.

Hải said Việt Nam’s e-commerce market was forecast to grow by over 30 per cent this year. — VNS




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