The launch of Lotus in Hà Nội. — Photo courtesy of Lotus

HÀ NỘI — The Vietnamese social network Lotus revealed its plan to attract 60 million users in Việt Nam during its official launch in Hà Nội on Monday.

With the theme “Content is King”, the VNĐ700 billion ($30.1 million) network, run by VCCorp, will attract users with diverse and quality content.

Nguyễn Thế Tân, VCCorp’s general director, said Lotus was working with more than 500 content creators in various fields such as education, lifestyle, and economics to attract users to the network.

Lotus also asked celebrities in different fields to add more content and attract more users. There are nearly 100 commitments made for Lotus' content.

Tân said "On Lotus, everyone will be a content creator. We'll provide tools so that the users can easily make their own fresh and beautiful entries."

In response, the corporation will earn revenues from its advertisement company, Admicro. Tân said “there will be income within a month after Lotus starts working stably.”

VCCorp is calling for an additional VNĐ500billion ($21.5 million) for the social network’s long-term development. In the first phase, VCCorp hopes to attract four million users, and 20 million users in the second phase and 60 million users in the last phase.

Earlier this year, Information and Communication Minister Nguyễn Mạnh Hùng called for the creation of a home-grown social media network and search engine to replace Facebook and Google.

Latest data shows there are more than 50 million Facebook users in Việt Nam.

On September 15, the first made-in-Viet Nam social network, Gapo, launched with two million users. — VNS