Deputy PM wants to increase value of Vietnamese brands

May 22, 2019 - 17:49
Ten years after the campaign’s launch, many Vietnamese goods have won domestic customers' trust


The Deputy PM Vương Đình Huệ (first row, third from left) visits a booth at the exhibition held as part of the conference to review 10 years of the campaign 'Vietnamese people prioritise using Vietnamese goods'. — VNA/VNS Photo Trần Việt 

HÀ NỘI — Deputy Prime Minister Vương Đình Huệ has asked the Ministry of Industry and Trade and relevant departments to join hands to increase the value of Vietnamese brands to make inroads into international markets.

He made the request at a conference on Tuesday in Hà Nội to review the 10 years of the campaign 'Vietnamese people prioritise using Vietnamese goods'.

The Deputy PM told the ministry to improve the efficiency of its steering committee for the campaign while strengthening co-ordination with other ministries and localities for domestic market development.

He said market management forces must strictly handle goods smuggling and infringements of intellectual property rights.

Focus should also be placed on building trademarks for Vietnamese goods and services, speeding up administrative reform, and supporting businesses to bring their products to urban areas, industrial and export processing zones, the Deputy PM noted.

Encouraging local enterprises to improve the quality of their products to sharpen competitiveness is also important, he said.

Ten years after the campaign’s launch, many Vietnamese goods have won domestic customers' trust. That has helped increase spending on made-in-Việt Nam goods and improve the production and distribution capacities of all economic sectors, Deputy Minister of Industry and Trade Đỗ Thắng Hải said at the event.   

The rate of Vietnamese goods remains high in the domestic market from 80 per cent to 90 per cent in the modern distribution network and from 60 per cent at traditional retail channels, Hải cited reports from local departments of industry and trade as saying.

Some key industries such as garment-textile, footwear, automobile manufacturing, milk processing, yarn and dyeing have increased the rate of localisation and application of science-technology, he said.

These positive performances have contributed to stabilising the macro economy and reducing the trade deficit, according to Hải.

During the event, the ministry also granted certificates of merit to firms for their contributions to the campaign over past 10 years.

On the sidelines of the conference, a two-day exhibition on the campaign was also held with the participation of car firm Vinfast, Việt Nam National Petroleum Group (Petrolimex), Việt Nam National Coal – Mineral Industries Holding Corporation (Vinacomin) and Việt Nam National Textile and Garment Group (Vinatex).

Vietnamese brands to go on show

An exhibition to introduce Vietnamese branded products across 40 pavilions in Lý Thái Tổ flower garden in Hà Nội’s downtown will be held on Saturday, the Voice of Vietnam reports.

Hosted by the municipal Department of Industry and Trade, the two-day expo aims to mark a decade of the campaign.

The event will showcase industrial and agricultural products such as handicrafts, garments and textiles, consumer goods, household utensils, and tourism products, its organisers said at a press conference on Tuesday.

Nguyễn Anh Tuấn, vice chairman of Việt Nam Fatherland Front, said over the past 10 years, the campaign has helped raise consumers’ awareness of purchasing Vietnamese goods, facilitate the development of Vietnamese businesses and contributed to the city’s development.

He noted that the city plans to accelerate the development of infrastructure to help businesses introduce their goods to both urban and rural areas, removing hurdles for businesses and boosting industrial and trade development within the city. — VNS