HÀ NỘI — Hà Nội’s Department of Industry and Trade will launch the Hà Nội Promotion Month 2018 on November 9 along with a vote to award the most-liked Vietnamese brands. 

This year, the Hà Nội Promotion Month will mark its 10th anniversary by covering the entire city of Hà Nội with the theme “Strengthening Connectivity, Promoting Consumption”, aiming to foster links among enterprises across all economic sectors, create value chains and connect traditional trade and e-commerce ventures, all working towards meeting the diverse demands of the market, according to the event’s organiser at the press meeting held in Hà Nội on Monday.

Trần Thị Phương Lan, deputy director of the municipal Department of Industry and Trade, said that one of the new features of this year’s event is its target of reforming the quality, scale and value of goods.

After the Government’s Decree No 81/NĐ-CP took effect from July 15, 2018, the ceiling sale ratio at events held by central agencies and cities will reach 100 per cent, rather than 50 per cent at events held by enterprises, she noted. 

Lan underscored that this is a good chance for both domestic and foreign enterprises to offer attractive promotions and get closer to customers. 

One of the four highlights of the month is a tourism promotion programme from November 9-11 near Hoàn Kiếm Lake with 100 booths. There is also the “Golden Week of Connectivity” from November 12-18 to link traditional trade activities and e-commerce to seek new and smarter business models. This year, there will be 100 shops offering promotional programmes during the month, doubling the number in 2017. A promotion fair will be held from November 20 to December 4 with 200 booths offering 20-50 per cent promotion deals. 

“Golden Friday” is also a new feature of the Hà Nội Promotion Month 2018 with the purpose of developing the city’s e-commerce activities in response to the Fourth Industrial Revolution. Business will offer their sale items on onlinefriday.vn (also linked to thangkhuyenmaihanoi.vn) with promotion deals of at least 50 per cent. Consumers will also vote for their most favoured brands both online through binhchonhangviet.com.vn from September 21 to October 20. The elected goods must meet a set of 13 different criteria and will be voted on by the jury and consumers. — VNS