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Vietnamese dairy products in spotlight at Asia’s biggest food, hospitality show in Singapore

Update: April, 29/2018 - 09:00
Prime Minister Nguyễn Xuân Phúc visits TH Group’s booth at the exhibition. — VNS Photo
Viet Nam News

SINGAPORE — Organic dairy products from Việt Nam’s TH Group have received great attention from foreign customers at the Food and Hotel Asia (FHA) 2018 exhibition held in Singapore from April 24-27.

The fair – the largest of its kind in the food and hospitality industry in Asia – attracted the participation of more than 4,000 exhibitors from 70 countries and territories throughout the world. It showcased the latest trends in food consumption, in which healthy foods were considered the highlight of many booths, and the pavilion of TH Group was no exception.

On display at its booth, TH Group introduced many premium products to both Singaporean and international customers, including TH true MILK Organic, TH True NUT, which comprise macadamia nut milk and walnut milk, and TH True Herbal, manufactured entirely from organic herbs from its own green farms.

As the only Vietnamese dairy firm participating in the fair, TH Group demonstrated a new milestone in the process of delivering Vietnamese fresh and organic milk to the world, organisers said.

Impression for distributors

Of note, Belinda Yeo, representative of Seven Eleven, said the retail chain will promote the import of TH Group’s milk products, following a thorough study of their quality. 

"TH Group’s products will make a great impression on Singaporean consumers, thanks to its excellent taste and quality,” she said.

Meanwhile, Lim Hock Chee, CEO of Sheng Siong supermarket chain – the third largest in Singapore – visited the TH Group booth and asked for prices of its products and information about transportation, in the hope of creating a diversified supply of dairy products to Singaporean customers. Currently, Vietnamese rice has developed its presence in this supermarket chain.

Many other distributors, such as LVBEI Global Import, High Flyer International limited, Chop Nam Huat SDN BHD and DIMA, also expressed their desire to purchase TH milk products.

Surprises for young customers

Not only distributors, but many young customers said they were surprised by the strange, but delicious, taste of TH milk products.

“I have never drank a milk product like this before. It has a distinguished taste and is easy to drink,” said 19 year-old Yan Pink.

Yan said she hoped TH products will soon be found in Singapore.

According to the Rabobank Global Food and Agricultural Research Organisation, Singapore had a relatively high per capita milk consumption in the region in 2017, with 62 litres per capita per year.

This figure is expected to continue to grow due to increasing awareness about the benefits of milk, especially fresh and organic milk.

For box

TH Group is the only Vietnamese dairy firm participating in FHA 2018. From an agricultural perspective, the group has brought new insights to the region’s enterprises, where it owns Asia’s largest dairy farm and uses state-of-the-art processing technologies.

Visiting the group’s booth, Vietnamese Prime Minister Nguyễn Xuân Phúc said that TH Group is “a typical example of local firms boosting investment in the Vietnamese agricultural sector,” and that the group is among the many domestic firms supporting the country in promoting Vietnamese products in foreign markets.

He also praised the creativity of the group in researching and manufacturing healthy milk products. — VNS

Many foreign distributors expressed their desire to purchase TH milk products. — VNS Photo
A TH Group’s representative shakes hand with Lim Hock Chee, CEO of Sheng Siong supermarket chain. — VNS Photo

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