Ambassador Phạm Vinh Quang (seventh from left) poses for a photo with staff of the Vietnamese Embassy in Canada at the Việt Nam's booth at the exhibition. — VNA/VNS Photo

OTTAWA — Việt Nam promoted its tourism potential at the 29th Travel and Vacation Show in Canada, held over the weekend with the participation of the Vietnamese Embassy, diplomatic missions, travel companies, airlines and tourism promotion organisations.

According to organisers, the event featured more than 190 booths, including over 60 international destinations and more than 40 exhibitors from Canadian localities such as Newfoundland, Québec, Ontario and the Northwest Territories.

The annual event offers travel destinations, tour operators, resorts and cruise lines opportunities to directly engage with visitors.

The Vietnamese Embassy in Canada joined the exhibition to promote Việt Nam as an attractive travel destination. With support from domestic tourism companies and tour operators, the Việt Nam booth drew attention thanks to its well-designed displays and informative materials.

First Secretary for Economic and Cultural Affairs Vũ Quang Hiệp said participation in the event aims to introduce Việt Nam’s new and distinctive tourism products to international visitors, while promoting the country’s image and strengthening its presence on the global tourism map.

The embassy worked closely with Vietnamese partners and the overseas Vietnamese community to prepare display materials and promotional information. Many expatriates also helped introduce tourism products and shared practical insights with Canadian visitors, encouraging them to consider Việt Nam as a future travel destination.

According to Phan Quỳnh Trang, director of the Canada–Việt Nam Cultural and Education Council, the Vietnamese community abroad plays an important role in promoting Việt Nam’s tourism through cultural exchanges, cuisine and personal stories about the country.

Organisers of the expo praised Việt Nam’s regular participation over the years. Robert Player, the event’s organiser, noted that Việt Nam continues to attract growing interest from Canadian travellers thanks to its diverse landscapes, rich culture and opportunities to explore the country from north to south. — VNA/VNS