A beer production line at SABECO. Photo courtesy of the firm

HÀ NỘI Forbes Vietnam revealed its prestigious "List of 25 Leading Listed Brands," highlighting the most outstanding companies across various sectors. Among these, Saigon Beer-Alcohol-Beverage Corporation (SABECO) secured a prominent position, ranking third with an impressive brand value of US$474 million.

To compile this influential list, Forbes Vietnam analysed the financial data of publicly listed companies across the Hồ Chí Minh City Stock Exchange (HoSE), Hà Nội Stock Exchange (HNX), and UpCom. Collaborating with Hồ Chí Minh City Securities Corporation (HSC), Forbes applied its exclusive methodology - developed in the US - to determine brand values. This approach eliminates profits from tangible assets, focusing solely on the intangible assets generated by a company's brand.

In 2024, the collective brand value of the top 25 companies reached nearly $5.2 billion, with pre-tax profits totaling over VNĐ185 trillion (around $7.3 billion) for the year 2023.

SABECO's resilience and business growth

Saigon Củ Chi Beer Factory. As a leading Vietnamese enterprise, SABECO is deeply committed to creating long-term value for its stakeholders and contributing to the community’s development.Photo courtesy of the firm

SABECO’s position among the top brands is a testament to its resilience and growth, especially as the Vietnamese economy recovers. The company reported a significant improvement in its financial performance for the third quarter of 2024, with revenue rising to VNĐ7.6 trillion - an increase of 3.4 per cent compared to the same period in 2023. Furthermore, SABECO’s after-tax profit grew by 8.1 per cent, reaching VNĐ1.16 trillion, up from VNĐ1.07 trillion in the previous year.

As a leading Vietnamese enterprise, SABECO is deeply committed to creating long-term value for its stakeholders and contributing to the community’s development. The company focuses on three core pillars to drive its success: Business Excellence, a People-Centric Philosophy, and robust Environmental, Social, and Governance (ESG) practices.

By adhering to these principles, SABECO not only strengthens its market position in Việt Nam but also ensures the sustainable development of the local communities where it operates. The company’s efforts are in alignment with global standards for corporate responsibility and sustainable growth.

SABECO’s continued commitment to innovation is evident in its strategic investments and product offerings. In 2024, the company launched 333 Pilsner, a smoother and lighter version of its iconic 333 beer, expanding its portfolio to cater to diverse consumer tastes. Additionally, the inauguration of the SABECO Beer Research and Development Centre (SRC) marks a significant milestone in the company’s pursuit of technological excellence. This new facility reflects SABECO’s ambition to master cutting-edge production technologies and further enhance the quality of its products, reinforcing the global standing of Vietnamese brands.

SABECO’s growth is also supported by its global vision. The company is focused on maintaining its leadership in the domestic market while expanding its presence internationally. Through world-class innovation, high-quality production, and unwavering ethical practices, SABECO continues to build a strong and reputable presence both in Việt Nam and abroad.

SABECO’s achievements have been recognized through numerous prestigious awards. In 2024, the company was named one of the Top 100 Sustainable Development Enterprises in Việt Nam by the Việt Nam Council for Sustainable Development (VBCSD). Furthermore, SABECO received the "Companion Enterprise for Sustainable Development" award from Đầu Tư (Vietnam Investment Review) and the "Customer Experience Initiative of the Year – Việt Nam" award at the FMCG Asia Awards 2024, further cementing its reputation as a forward-thinking and responsible industry leader.

With these accolades and a continued focus on innovation, quality, and sustainability, SABECO is poised to further elevate its standing on both the national and international stage in the years to come. VNS