Over 1,000 guests attended into spectacular event, " Special Night – the whole world cheers for your special first moment," in Hà Nội. Photo courtesy of the firm

HÀ NỘI — Bia Saigon Special, the iconic brand from Saigon Alcohol-Beer-Beverage Corporation (SABECO), hosted a spectacular event called 'Special Night – the whole world cheers for your special first moment' in Hà Nội on Saturday, attracting over 1,000 guests to celebrate the magic of life’s unforgettable firsts.

The exclusive event, designed as a tribute to milestones, friendship and memorable connections, offered an immersive experience, blending the joy of world-class Vietnamese beer with performances from acclaimed artists. Among the stars were rapper BinZ and beloved South Korean actor Jung Il-woo, marking his first official appearance in Việt Nam.

A special taste for special moments

'Special Night' is part of Bia Saigon Special’s ongoing campaign to honour life’s significant moments, encapsulated in the theme 'Special taste for special moments.' The event focused on the concept of "first moments," where guests were invited to relive their personal milestones. The venue was adorned with LED screens displaying custom messages and photos, allowing attendees to celebrate their own unique journeys.

 

 

Bia Saigon Special's Special Night welcomes the star appearance of actor Jung Ilwoo. Photo courtesy of the firm

Jung Il-woo, who rose to fame with roles in popular South Korean dramas like High Kick 1, The Moon Embraces the Sun, and Haechi, shared his excitement about returning to Việt Nam. Reflecting on his first visit to the country earlier this year, he recalled his unforgettable introduction to Bia Saigon Special.

"I’m glad to be here tonight to celebrate with everyone our first moment together,” said Jung Il-woo. “Being back in Việt Nam brings back so many good memories of my first visit as well as of Bia Saigon Special, which left an unforgettable impression on me from the first taste. I hope this Special Night will be a unique experience for everyone here tonight.”

 

 

With the theme 'Special Taste for Special Moments,' the Special Night event series celebrates unforgettable experiences shared with Bia Saigon Special. Photo courtesy of the firm

 The evening's celebrations were enhanced by a stellar live performance from rapper BinZ, who debuted his new song, “Special Night,” dedicated to commemorating life’s meaningful moments. The night also featured performances from top Vietnamese singers Soobin Hoàng Sơn and Vũ, with popular key opinion leaders like Trang Pháp, Dustin Nguyễn and DJ Woke Up adding to the vibrant atmosphere. This made the event an unforgettable celebration of friendship, music, and of course, Bia Saigon Special.

Since its rebranding in 2022, Bia Saigon Special has cemented its position as a premium beer, winning multiple prestigious awards including silver medals at the 2022 World Beer Awards (UK), the 2023 World Beer Championship (US), and the 2024 World Beer Awards. These accolades recognise the beer’s world-class quality, attributed to its unique brewing process that incorporates Yakima hops from the US and an innovative dry hopping technique.

The 'Special Night' campaign is a key part of Bia Saigon Special's strategy to strengthen its connection with the younger generation of beer enthusiasts, engaging them in memorable experiences that celebrate life's special moments. These efforts reflect SABECO's commitment to quality and innovation, further expanding its presence both locally and internationally.

Patsy Lim, SABECO Deputy General Director in charge of Marketing and Communications, said: “A Special Taste for Special Moments, Bia Saigon Special is here to cheer on our consumers’ most memorable moments. The event tonight is built on that special connection between our brand and our consumers. It’s moving to see how our beer is welcomed so warmly and plays such a lovely part in everyone’s memories, especially that of Jung Il-woo, who came all the way from South Korea to fall in love with Việt Nam and Bia Saigon Special.”

Looking ahead

Following the success of the Hà Nội event, the 'Special Night' series will continue with a second celebration in Vũng Tàu on November 23, themed 'The Whole World Cheers for Your Special Friendship.' Fans can win tickets by participating in a minigame hosted on the Bia Saigon Facebook fan page, offering even more opportunities to join the celebration.

As Việt Nam’s oldest and one of its most recognised brewers, SABECO has a legacy spanning nearly 150 years. With 26 breweries and a distribution network reaching over 200,000 retailers nationwide, SABECO is a leader in the country’s beer market. The company’s portfolio includes several beloved brands, including Bia Saigon Special, 333 Pilsner and Bia Lạc Việt, which have earned numerous accolades globally.

These include seven medals and awards at the World Beer Awards 2024, with Lac Viet named the 'World’s Best Light Lager', eight gold and silver medals from the Beverage Testing Institute (US) in 2023, the Asia Beer Championship 2022, the gold medal at the International Brewing Awards 2019 (IBAs), the gold, silver and bronze prizes at the International Beer Cup 2019 (IBC), gold and silver medals at the Australia International Brewing Awards 2020 (AIBA), and gold and silver medals at the Monde Selection Awards 2021.

In addition to their commitment to producing high-quality beer, SABECO is also dedicated to sustainable practices and community development. — VNS