The Vietnamese Consumer Rights Day 2024 is themed “Transparent information - Safe consumption”. — VNA/VNS Photo

HÀ NỘI — Amid the booming e-commerce activities, the protection of personal information of consumers is a crucial issue, requiring efforts from all parties to address.

Since the COVID-19 pandemic broke out, consumers’ shopping habit has changed dramatically with increasing demands for online shopping. However, this trend has led to a hike in violations of consumers’ rights in cyberspace.

Lê Triệu Dũng, Chairman of the Việt Nam Competition Commission under the Ministry of Industry and Trade (MoIT), said that over the years, it has rolled out measures to implement the task of strengthening the Party and State’s management over the protection of consumers’ rights, along with a number of related projects.

At the same time, the commission has verified 150 applications on contract forms and general transaction condition, while completing the procedures in responding to consumers’ feedback and recommendations, said Dũng.

The official said that in 2023, the commission collected administrative fine of VNĐ600 million (US$24,266) on five businesses violating consumer right protection regulations.

However, Dũng acknowledged that the co-ordination between the commission and departments of industry and trade in localities and the Việt Nam Consumer Protection Association has been limited due to modest resources.

Vũ Văn Trung, Vice Chairman and General Secretary of the Việt Nam Consumer Protection Association, said that each year, it sends yearly consumer protection plans to its chapters in localities, reminding them on prioritised activities.

The effectiveness of the revised Law on Consumer Right Protection has served as an important legal foundation for the observation of consumers’ interest with the increase of consumers’ rights in association with the protection of manufacturers and distributors, said Trung, holding that businesses have increasingly been aware that a lack of transparency in business will lead them to the risk of being eliminated.

This year, the Vietnamese Consumer Rights Day, which is observed annually on March 15, is themed “Transparent information - Safe consumption”, aiming to highlight the need to protect consumers’ safety on cyberspace.

The event has received active response from localities and e-commerce platforms. From March 8, shoppers buying products on the e-ecommerce platform Shopee can return the products they bought within 15 days, three days longer than the previous policy of the platform for free.

Bùi Huy Hoàng, Vice Director of the IT and Digital Technology Centre under the MoIT’s Department of E-Commerce and Digital Economy, said that the centre has taken a number of measures to protect consumers, including the application of an origin traceability system to combat counterfeit goods, supporting firms to build online brands and market products in the electronic environment.

Besides, the MoIT has implemented a number of solutions to prevent frauds on cyberspace, thus better protecting consumers.

Trung affirmed that in 2024, the Việt Nam Competition Commission will focus on perfecting the legal corridor and improving its capacity in detecting violations of competition regulations, while showing stronger performance in implementing the plan to realise the Law on Consumer Right Protection, and continuing to strictly monitor multi-level business activities to ensure a healthy business environment. —VNS