Many insurance companies did not pay adequate attention to the quality of training to consultants and controlling quality of agents. — File Photo

HÀ NỘI — It is critical to improve the quality of insurance agents and consultants to consolidate trust of insurance buyers and bring the life insurance market back on track, experts said.

According to Phạm Thu Phương, Deputy Director of the Insurance Supervisory Authority, the life insurance market must be put under scrutiny, especially quality of consultancy, customer care service and claim settlement.

Many insurance companies did not pay adequate attention to the quality of training to consultants and controlling quality of agents. The claim settlement also caused frustration, she said.

Although bancassurance was considered to bring significant benefits, problems arose during the implementation due to the loose management, which caused a stir among insurance buyers, Phương said, adding that most of the frustration came from buyers through bancassurance.

According to Trần Hồng Nguyên, Deputy Chairwoman of the Law Committee of the National Assembly, problems of the life insurance market were a big lesson to all relevant parties, including the State management agencies, insurance companies and banks as well as insurance buyers.

The management agency should keep a closer watch on the market and improve market forecast to have timely measures to cope with arising problems before it went out of control, she said.

For insurance companies and commercial banks, it was critical for them to improve the training quality of their consultants and agents, not only sales skills but also knowledge about insurance products and professional ethics.

When insurance did not go in the right direction, the consequences were transparent as people would turn away from insurance and it was the insurance companies who would suffer, she said.

“Insurance companies must pay attention to controlling and operation of consultancy of agents. It is the first important thing.” Insurance companies and banks should cooperate in training together with a clear supervision mechanism and accountability.

The settlement of claims should also be timelier and more satisfactory, she said. In addition, insurance buyers should study the terms of insurance contracts carefully.

Ngô Trung Dũng, Deputy General Secretary of the Việt Nam Insurance Association, said that existing scandalous claims should be solved promptly and thoroughly based on the established laws and signed contracts to consolidate trust in the insurance life market.

Communications should also be enhanced to raise awareness about life insurance.

It was also necessary to have the base for handling when consultants or agents provided the wrong consultancies, he said.

The draft decree guiding the implementation of the Law on Insurance Business said that insurance companies were responsible for recording the consultancies and keeping the audio for five years as evidence for handling disputes. This solution was being applied in Hong Kong, he said.

According to Phương, protecting the rights of insurance buyers was also a top priority.

She said that there would be decrees and circulars detailing the management on the consultancy of insurance agents, especially bancassurance.

Inspections would be increased this year to ensure market discipline, she stressed. 

To date, there were 78 insurance companies and one branch of a foreign non-life insurance company operating in Việt Nam.

The insurance market saw an average annual growth of 20 per cent per year. — VNS