Trà Vinh fresh waxed coconut is sold at a price tag of A$30 to 35 (about $22-26) per coconut. — Photo  24h.com.vn

SYDNEY The first batch of waxed coconuts from the Mekong Delta province of Trà Vinh exported to Australia has sold out after a short time of marketing, according to the Việt Nam Trade Office in Australia.

The batch was worth worth A$70,000 (US$52,620).

This is the first time fresh wax coconuts have been exported by air to the country, it noted, adding that this shipment is the result of the work of Ưu Đàm Trading and Service Co, Ltd, and the trade office in a programme to develop trademarks and improve the value of Vietnamese agricultural products in Australia.

Previously, only a small amount of Trà Vinh waxy coconuts, mainly frozen ones, were exported to Australia, the trade office said.

Trà Vinh fresh waxed coconut is sold at a price of A$30 to 35 (about $22-26) per coconut.  

The trade office has conducted advertising campaigns on social networks, and also publications to introduce this product and other Vietnamese fruits, with the aim of further promoting the export of Trà Vinh waxed coconut in Australia.

Like durian, waxed coconut faced difficulties to make inroads into Australia before. The trade office is coordinating with Vietnamese enterprises to build Vietnamese fresh coconut brands in the market.

Red Dragon Cod has cooperated with the Australian importer 4waysfresh to export fresh coconuts from Việt Nam to South Australia and Western Australia states in the future.

Meanwhile, the Mekong Import and Export Fresh Fruit Co is also urgently negotiating to ship two containers of Bến Tre fresh coconuts to Melbourne and Sydney, the office said. —VNS